{"id":13489,"date":"2016-04-11T08:39:02","date_gmt":"2016-04-11T07:39:02","guid":{"rendered":"http:\/\/www.thomasvino.ch\/?p=13489"},"modified":"2016-04-11T13:38:30","modified_gmt":"2016-04-11T12:38:30","slug":"swiss-wine-promotion-une-sa-plus-large-et-plus-pro","status":"publish","type":"post","link":"https:\/\/thomasvino.ch\/?p=13489","title":{"rendered":"Swiss Wine Promotion <br\/ > Une SA plus large et plus\u2026 pro"},"content":{"rendered":"<p><strong>Le d\u00e9part pr\u00e9cipit\u00e9 du secr\u00e9taire g\u00e9n\u00e9ral en poste, en automne 2015, a plong\u00e9 Swiss Wine Promotion (SWP) dans le doute. L\u2019association de promotion\u00a0<em>\u00abg\u00e9n\u00e9rique\u00bb<\/em> des vins suisses va se muer en soci\u00e9t\u00e9 anonyme, associant non plus les seuls offices de promotion r\u00e9gionaux, mais tous les acteurs du monde du vin suisse, a annonc\u00e9 Gilles Besse, \u00e0 l\u2019occasion de l\u2019assembl\u00e9e de la M\u00e9moire des vins suisses, le 6 avril 2016, \u00e0 Gen\u00e8ve.<\/strong><\/p>\n<p><em>Pierre Thomas<\/em><\/p>\n<p>Le Valaisan a rappel\u00e9 que SWP reste le partenaire <em>\u00abexclusif\u00bb<\/em> de l\u2019Office f\u00e9d\u00e9ral de l\u2019Agriculture (OFAG). Celui-ce met \u00e0 disposition de l\u2019argent f\u00e9d\u00e9ral pour des op\u00e9rations d\u00fbment confirm\u00e9es, dans un rapport d\u2019un franc public pour un franc investi par les auteurs des projets. Les <strong>\u00abprojets confirmn\u00e9s\u00bb en 2016 se montent \u00e0 6 millions de francs <\/strong>(sur une cible possible de 8 millions).<\/p>\n<h3><strong>Une SA \u00e9largie<\/strong><\/h3>\n<p>Cette ann\u00e9e va marquer la <em>\u00abrestructuration de SWP\u00bb<\/em>. Jusqu\u2019ici, l\u2019association est aus mains des seuls directeurs des offices r\u00e9gionaux. Elle va devenir une <em>\u00absoci\u00e9t\u00e9 anonyme\u00bb<\/em> (SA), avec un actionnariat ouvert \u00e0 toutes les instances impliqu\u00e9es dans le vin, f\u00e9d\u00e9ration des vignerons, association du commerce des vins, mais aussi association technique comme Viti-suisse (label de d\u00e9veloppement durable), Bio-suisse et demeter (vignerons pratiquant la biodynamie).<\/p>\n<p>Le conseil d\u2019administration ne sera plus compos\u00e9 de membres choisis pour leur repr\u00e9sentativit\u00e9 des int\u00e9r\u00eats en pr\u00e9sence, <em>\u00abmais pour leurs comp\u00e9tences\u00bb<\/em> de gestionnaires et de visionnaires, sans exclure un ou des repr\u00e9sentants de l\u2019Interprofession de la vigne et du vin suisse (IVVS). Les r\u00e9gions resteront pr\u00e9sentes dans un <em>\u00abconseil de marketing\u00bb<\/em>.<\/p>\n<h3><strong>Equation \u00e0 plusieurs inconnues<\/strong><\/h3>\n<p>Car ces questions de promotion\u00a0<em>\u00abg\u00e9n\u00e9rique\u00bb<\/em> et r\u00e9gionales ont souvent pos\u00e9 des probl\u00e8mes dans la d\u00e9finition du r\u00f4le et la l\u00e9gitimit\u00e9 de SWP, dans un march\u00e9 o\u00f9 le vin suisse n\u2019est bu que par les Suisses (2% d\u2019exportation, maximum\u00a0!). Restent ouvertes les questions de l\u2019existence de la SWEA (soci\u00e9t\u00e9 des exportateurs de vins) et de l\u2019IVVS, qui se cherche un pr\u00e9sident au poids politique marqu\u00e9 \u2014 l\u2019interim est assur\u00e9 par <strong>Thierry Walz<\/strong>, qui a quitt\u00e9 la direction g\u00e9n\u00e9rale de la coop\u00e9rative vaudoise Uvavins.<\/p>\n<p>SWP fonctionne aussi sur le mode de l\u2019interim, avec <strong>Jean-Marc Amez-Droz<\/strong> dans le r\u00f4le de secr\u00e9taire g\u00e9n\u00e9ral, dont le mandat a \u00e9t\u00e9 prolong\u00e9 jusqu\u2019\u00e0 fin 2016. SWP se r\u00e9unira au Tessin en juin pour adopter les nouvelles structures. On ne sait pas, non plus, si <strong>Gilles Besse<\/strong>, pr\u00e9sident de SWP depuis quatre ans, sera reconduit \u00e0 la t\u00eate de la nouvelle structure.<\/p>\n<p><em>\u00a9thomasvino.ch<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Le d\u00e9part pr\u00e9cipit\u00e9 du secr\u00e9taire g\u00e9n\u00e9ral en poste, en automne 2015, a plong\u00e9 Swiss Wine Promotion (SWP) dans le doute. L\u2019association de promotion\u00a0\u00abg\u00e9n\u00e9rique\u00bb des vins suisses va se muer en soci\u00e9t\u00e9 anonyme, associant non plus les seuls offices de promotion r\u00e9gionaux, mais tous les acteurs du monde du vin suisse, a annonc\u00e9 Gilles Besse, \u00e0 [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"jetpack_post_was_ever_published":false,"jetpack_publicize_message":"","jetpack_is_tweetstorm":false,"jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","enabled":false}}},"categories":[15],"tags":[1306,550,252,128,1126,1307],"jetpack_publicize_connections":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Swiss Wine Promotion  Une SA plus large et plus\u2026 pro - thomasvino<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/thomasvino.ch\/?p=13489\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Swiss Wine Promotion  Une SA plus large et plus\u2026 pro - thomasvino\" \/>\n<meta property=\"og:description\" content=\"Le d\u00e9part pr\u00e9cipit\u00e9 du secr\u00e9taire g\u00e9n\u00e9ral en poste, en automne 2015, a plong\u00e9 Swiss Wine Promotion (SWP) dans le doute. 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SWP et ses partenaires de la grande distribution se r\u00e9jouissent de ces r\u00e9sultats\u2026","rel":"","context":"Dans &quot;Actus - News&quot;","img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":14463,"url":"https:\/\/thomasvino.ch\/?p=14463","url_meta":{"origin":13489,"position":1},"title":"La promotion des vins suisses se restructure","date":"6 juillet 2017","format":false,"excerpt":"Apr\u00e8s 5 ans d\u2019existence, Suisse Wine Promotion s\u2019est transform\u00e9e en soci\u00e9t\u00e9 anonyme. Son assembl\u00e9e constitutive a eu lieu \u00e0 Aigle. 7,5 millions de francs seront inject\u00e9s dans la promotion des vins suisses l\u2019an prochain. Jusqu\u2019ici, SWP \u00e9tait le \u00abbras arm\u00e9\u00bb des offices r\u00e9gionaux de promotion des vins. D\u00e9sormais, SWP SA\u2026","rel":"","context":"Dans &quot;Vins suisses&quot;","img":{"alt_text":"","src":"https:\/\/i0.wp.com\/thomasvino.ch\/wp-content\/uploads\/2017\/07\/site_wiederkehr-236x300.jpg?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]},{"id":15691,"url":"https:\/\/thomasvino.ch\/?p=15691","url_meta":{"origin":13489,"position":2},"title":"Vins suisses: Nicolas Joss, nomm\u00e9 directeur de SWP","date":"5 avril 2019","format":false,"excerpt":"Le successeur du Valaisan Jean-Marc Amez-Droz, 65 ans, \u00e0 la t\u00eate de la promotion des vins suisses (Swiss Wine Promotion \u2013 SWP) est connu. Le Vaudois Nicolas Joss, 37 ans, entrera en fonction le 1erjuillet, \u00e0 Berne. Et SWP va devoir se trouver un nouveau pr\u00e9sident: le Fribourgeois Pierre-Alain Morard\u2026","rel":"","context":"Dans &quot;Actus - News&quot;","img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":13036,"url":"https:\/\/thomasvino.ch\/?p=13036","url_meta":{"origin":13489,"position":3},"title":"Swiss Wine Promotion  Le secr\u00e9taire g\u00e9n\u00e9ral remerci\u00e9","date":"24 septembre 2015","format":false,"excerpt":"Le secr\u00e9taire g\u00e9n\u00e9ral de Swiss Wine Promotion, S\u00e9bastien Fabbi, a \u00e9t\u00e9 remerci\u00e9 ce mois, avec d\u00e9lai au 30 septembre. Selon un communiqu\u00e9 officiel de SWP, il aurait \u00abd\u00e9cid\u00e9 de ne pas renouveler son mandat, arriv\u00e9 \u00e0 \u00e9ch\u00e9ance apr\u00e8s 3 ans\u00bb. Ad interim, son poste va \u00eatre occup\u00e9 par Jean-Marc Amez-Droz,\u2026","rel":"","context":"Dans &quot;Actus - News&quot;","img":{"alt_text":"","src":"https:\/\/i0.wp.com\/www.thomasvino.ch\/wp-content\/uploads\/2015\/09\/besse_klinger_zh310815-300x200.jpg?resize=350%2C200","width":350,"height":200},"classes":[]},{"id":16644,"url":"https:\/\/thomasvino.ch\/?p=16644","url_meta":{"origin":13489,"position":4},"title":"Cet \u00e9t\u00e9, va et d\u00e9couvre ton pays&#8230; vinicole","date":"26 mai 2020","format":false,"excerpt":"Du 8 juin au 31 ao\u00fbt, Swiss Wine Promotion (SWP) incite les h\u00f4tels, restaurants et caf\u00e9s (Horeca) \u00e0 servir des vins suisses. Au moins trois vins propos\u00e9s au verre\u2026 moyennant une prime \u00e0 l\u2019achat. L\u2019op\u00e9ration s\u2019appelle \u00abSwiss Wine Summer\u00bb. Les \u00e9tablissements doivent s\u2019inscrire sur le site www.swisswinesummer.ch, d\u00e8s aujourd\u2019hui. Les\u2026","rel":"","context":"Dans &quot;Actus - News&quot;","img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":10769,"url":"https:\/\/thomasvino.ch\/?p=10769","url_meta":{"origin":13489,"position":5},"title":"Selon un sondage, l&rsquo;image des vins suisses s&rsquo;est am\u00e9lior\u00e9e","date":"30 mai 2013","format":false,"excerpt":"Que faut-il croire? Les chiffres d\u2019une consommation qui faiblit? L\u2019argument d\u2019un \u00abtourisme d\u2019achat\u00bb de proximit\u00e9 de 20 \u00e0 30 millions de litres, accentu\u00e9 par le \u00abfranc fort\u00bb, qui fausse la statistique de la consommaton 2012, en baisse de 12 millions de litres (8 \u00e0 charge des vins suisses)? Ou alors\u2026","rel":"","context":"Dans &quot;Vins suisses&quot;","img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]}],"_links":{"self":[{"href":"https:\/\/thomasvino.ch\/index.php?rest_route=\/wp\/v2\/posts\/13489"}],"collection":[{"href":"https:\/\/thomasvino.ch\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/thomasvino.ch\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/thomasvino.ch\/index.php?rest_route=\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/thomasvino.ch\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=13489"}],"version-history":[{"count":0,"href":"https:\/\/thomasvino.ch\/index.php?rest_route=\/wp\/v2\/posts\/13489\/revisions"}],"wp:attachment":[{"href":"https:\/\/thomasvino.ch\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=13489"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/thomasvino.ch\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=13489"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/thomasvino.ch\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=13489"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}