{"id":15018,"date":"2018-03-29T09:22:08","date_gmt":"2018-03-29T08:22:08","guid":{"rendered":"https:\/\/thomasvino.ch\/?p=15018"},"modified":"2018-04-02T10:10:49","modified_gmt":"2018-04-02T09:10:49","slug":"swiss-tourisme-swiss-wine-main-main","status":"publish","type":"post","link":"https:\/\/thomasvino.ch\/?p=15018","title":{"rendered":"Suisse Tourisme et Swiss Wine main dans la main"},"content":{"rendered":"<p><strong>Par la plantation d\u2019un cep dans le vignoble du Ch\u00e2teau de Rochefort, \u00e0 Allaman (VD), le directeur de Suisse Tourisme (ST), Martin Nydegger, et le tout neuf pr\u00e9sident de Swiss Wine Promotion (SWP), Pierre-Alain Morard, ont scell\u00e9 un partenariat entre les deux organisations.<\/strong><\/p>\n<p>A l\u2019annonce de la nouvelle, trois remarques. <strong>D\u2019embl\u00e9e\u00a0: comment, \u00e7a n\u2019\u00e9tait pas d\u00e9j\u00e0 le cas\u00a0?<\/strong> On se souvient que, nagu\u00e8re, la promotion des vins suisses avait voulu se rapprocher du marketing du fromage suisse, jusqu\u2019\u00e0 se \u00abfondre\u00bb (!) dans une structure identique\u2026<\/p>\n<p><strong>Ensuite, ni le lieu, ni les personnes ne paraissent anodines<\/strong>. Le Ch\u00e2teau de Rochefort est propri\u00e9t\u00e9 de la Ville de Lausanne qui vient d\u2019acc\u00e9der au r\u00e9seau de la dizaine de <a href=\"https:\/\/thomasvino.ch\/?p=14764\"><strong><em>\u00abcapitales du vin\u00bb<\/em><\/strong><\/a> de par le monde.<\/p>\n<p>Quant aux <strong>deux planteurs de ceps, il sont r\u00e9cents dans leur fonction respective<\/strong>. <strong>Martin Nydegger<\/strong> est le nouveau directeur de Suisse Tourisme, tandis que <strong>Pierre-Alain Morard<\/strong> est d\u2019abord le directeur du tourisme fribourgeois, accessoirement <strong><a href=\"https:\/\/thomasvino.ch\/?p=14819\">nomm\u00e9 ce printemps \u00e0 la t\u00eate de Swiss Wine Promotion<\/a><\/strong>, \u00e0 la suite de la d\u00e9fection du Zurichois <strong>Martin Wiederkehr<\/strong>, parti courir d\u2019autres li\u00e8vres\u2026<\/p>\n<p>Pour le reste, <em>\u00ables synergies entre tourisme et monde viticole sont prometteuses\u00bb<\/em>, comme l\u2019\u00e9crit un communiqu\u00e9 de presse. <em>\u00abCe partenariat permettra aux deux organisations de tirer parti de nombreuses synergies pour optimiser la notori\u00e9t\u00e9 des vins suisses et de la Suisse en tant que destination d\u2019\u0153notourisme.\u00bb<\/em> Pour l\u2019heure, l\u2019accent sera mis <em>\u00absur le march\u00e9 suisse, et, \u00e0 l\u2019\u00e9tranger, en Allemagne, au Royaume-Uni, au Japon et en Am\u00e9rique du Nord\u00bb<\/em>, conclut le communiqu\u00e9.<\/p>\n<p><em>\u00a9thomasvino.ch<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Par la plantation d\u2019un cep dans le vignoble du Ch\u00e2teau de Rochefort, \u00e0 Allaman (VD), le directeur de Suisse Tourisme (ST), Martin Nydegger, et le tout neuf pr\u00e9sident de Swiss Wine Promotion (SWP), Pierre-Alain Morard, ont scell\u00e9 un partenariat entre les deux organisations. A l\u2019annonce de la nouvelle, trois remarques. D\u2019embl\u00e9e\u00a0: comment, \u00e7a n\u2019\u00e9tait pas [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"jetpack_post_was_ever_published":false,"jetpack_publicize_message":"","jetpack_is_tweetstorm":false,"jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","enabled":false}}},"categories":[15],"tags":[],"jetpack_publicize_connections":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Suisse Tourisme et Swiss Wine main dans la main - thomasvino<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/thomasvino.ch\/?p=15018\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Suisse Tourisme et Swiss Wine main dans la main - thomasvino\" \/>\n<meta property=\"og:description\" content=\"Par la plantation d\u2019un cep dans le vignoble du Ch\u00e2teau de Rochefort, \u00e0 Allaman (VD), le directeur de Suisse Tourisme (ST), Martin Nydegger, et le tout neuf pr\u00e9sident de Swiss Wine Promotion (SWP), Pierre-Alain Morard, ont scell\u00e9 un partenariat entre les deux organisations. A l\u2019annonce de la nouvelle, trois remarques. D\u2019embl\u00e9e\u00a0: comment, \u00e7a n\u2019\u00e9tait pas [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/thomasvino.ch\/?p=15018\" \/>\n<meta property=\"og:site_name\" content=\"thomasvino\" \/>\n<meta property=\"article:published_time\" content=\"2018-03-29T08:22:08+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2018-04-02T09:10:49+00:00\" \/>\n<meta name=\"author\" content=\"Pierre Thomas\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"Pierre Thomas\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/thomasvino.ch\/?p=15018\",\"url\":\"https:\/\/thomasvino.ch\/?p=15018\",\"name\":\"Suisse Tourisme et Swiss Wine main dans la main - thomasvino\",\"isPartOf\":{\"@id\":\"https:\/\/thomasvino.ch\/#website\"},\"datePublished\":\"2018-03-29T08:22:08+00:00\",\"dateModified\":\"2018-04-02T09:10:49+00:00\",\"author\":{\"@id\":\"https:\/\/thomasvino.ch\/#\/schema\/person\/670bf4486fe81152cf1d68bd585e062e\"},\"breadcrumb\":{\"@id\":\"https:\/\/thomasvino.ch\/?p=15018#breadcrumb\"},\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/thomasvino.ch\/?p=15018\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/thomasvino.ch\/?p=15018#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Accueil\",\"item\":\"https:\/\/thomasvino.ch\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Suisse Tourisme et Swiss Wine main dans la main\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/thomasvino.ch\/#website\",\"url\":\"https:\/\/thomasvino.ch\/\",\"name\":\"thomasvino\",\"description\":\"Vins &amp; Gastronomie\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/thomasvino.ch\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"fr-FR\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/thomasvino.ch\/#\/schema\/person\/670bf4486fe81152cf1d68bd585e062e\",\"name\":\"Pierre Thomas\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\/\/thomasvino.ch\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/91fd5a76647f140e53db987a0dead4d7?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/91fd5a76647f140e53db987a0dead4d7?s=96&d=mm&r=g\",\"caption\":\"Pierre Thomas\"},\"url\":\"https:\/\/thomasvino.ch\/?author=3\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Suisse Tourisme et Swiss Wine main dans la main - thomasvino","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/thomasvino.ch\/?p=15018","og_locale":"fr_FR","og_type":"article","og_title":"Suisse Tourisme et Swiss Wine main dans la main - thomasvino","og_description":"Par la plantation d\u2019un cep dans le vignoble du Ch\u00e2teau de Rochefort, \u00e0 Allaman (VD), le directeur de Suisse Tourisme (ST), Martin Nydegger, et le tout neuf pr\u00e9sident de Swiss Wine Promotion (SWP), Pierre-Alain Morard, ont scell\u00e9 un partenariat entre les deux organisations. A l\u2019annonce de la nouvelle, trois remarques. D\u2019embl\u00e9e\u00a0: comment, \u00e7a n\u2019\u00e9tait pas [&hellip;]","og_url":"https:\/\/thomasvino.ch\/?p=15018","og_site_name":"thomasvino","article_published_time":"2018-03-29T08:22:08+00:00","article_modified_time":"2018-04-02T09:10:49+00:00","author":"Pierre Thomas","twitter_misc":{"\u00c9crit par":"Pierre Thomas","Dur\u00e9e de lecture estim\u00e9e":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/thomasvino.ch\/?p=15018","url":"https:\/\/thomasvino.ch\/?p=15018","name":"Suisse Tourisme et Swiss Wine main dans la main - thomasvino","isPartOf":{"@id":"https:\/\/thomasvino.ch\/#website"},"datePublished":"2018-03-29T08:22:08+00:00","dateModified":"2018-04-02T09:10:49+00:00","author":{"@id":"https:\/\/thomasvino.ch\/#\/schema\/person\/670bf4486fe81152cf1d68bd585e062e"},"breadcrumb":{"@id":"https:\/\/thomasvino.ch\/?p=15018#breadcrumb"},"inLanguage":"fr-FR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/thomasvino.ch\/?p=15018"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/thomasvino.ch\/?p=15018#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Accueil","item":"https:\/\/thomasvino.ch\/"},{"@type":"ListItem","position":2,"name":"Suisse Tourisme et Swiss Wine main dans la main"}]},{"@type":"WebSite","@id":"https:\/\/thomasvino.ch\/#website","url":"https:\/\/thomasvino.ch\/","name":"thomasvino","description":"Vins &amp; Gastronomie","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/thomasvino.ch\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"fr-FR"},{"@type":"Person","@id":"https:\/\/thomasvino.ch\/#\/schema\/person\/670bf4486fe81152cf1d68bd585e062e","name":"Pierre Thomas","image":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/thomasvino.ch\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/91fd5a76647f140e53db987a0dead4d7?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/91fd5a76647f140e53db987a0dead4d7?s=96&d=mm&r=g","caption":"Pierre Thomas"},"url":"https:\/\/thomasvino.ch\/?author=3"}]}},"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p3m4tZ-3Ue","jetpack_likes_enabled":false,"jetpack-related-posts":[{"id":18266,"url":"https:\/\/thomasvino.ch\/?p=18266","url_meta":{"origin":15018,"position":0},"title":"Deux rendez-vous suisses \u00e0 ne pas manquer","date":"18 ao\u00fbt 2023","format":false,"excerpt":"Deux d\u00e9gustations attendues ont lieu, l\u2019une ce lundi 21 ao\u00fbt \u00e0 Lausanne, l\u2019autre, la semaine suivante, lundi 28 ao\u00fbt \u00e0 Zurich. La premi\u00e8re est r\u00e9serv\u00e9e au Festival vins nature et la seconde aux meilleurs vins suisses, \u00e0 l\u2019enseigne du Swiss Wine Tasting et M\u00e9moire & Friends.\u00a0 Le premier \u00e9v\u00e9nement, en\u2026","rel":"","context":"Dans &quot;Non class\u00e9&quot;","img":{"alt_text":"","src":"https:\/\/i0.wp.com\/thomasvino.ch\/wp-content\/uploads\/2023\/08\/Les5duvin_KunsthausB-300x200.jpg?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]},{"id":14819,"url":"https:\/\/thomasvino.ch\/?p=14819","url_meta":{"origin":15018,"position":1},"title":"Un Bullois pr\u00e9sident de Swiss Wine","date":"22 d\u00e9cembre 2017","format":false,"excerpt":"Finalement, le jour d\u2019une assembl\u00e9e extraordinaire convoqu\u00e9e \u00e0 Berne il y a dix jours, l\u2019\u0153nologue zurichois Martin Wiederkehr a jet\u00e9 l\u2019\u00e9ponge, quelques mois apr\u00e8s avoir \u00e9t\u00e9 nomm\u00e9 \u00e0 Aigle pr\u00e9sident de la soci\u00e9t\u00e9 anonyme Swiss Wine, puis accept\u00e9 la direction du n\u00e9goce R\u00fctishauser. Et c\u2019est un Fribourgeois, bien connu \u00e0\u2026","rel":"","context":"Dans &quot;Actus - News&quot;","img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":15742,"url":"https:\/\/thomasvino.ch\/?p=15742","url_meta":{"origin":15018,"position":2},"title":"SWP \u00e0 la recherche d\u2019un pr\u00e9sident","date":"23 avril 2019","format":false,"excerpt":"Il n\u2019aura \u00e9t\u00e9 \u00e0 la t\u00eate des \u00abvins suisses\u00bb ou plut\u00f4t de leur structure de promotion, Swiss Wine Promotion SA, qu\u2019une ann\u00e9e et demie. Le Fribourgeois Pierre-Alain Morard ne sollicitera pas la prolongation de son mandat \u00e0 l\u2019assembl\u00e9e g\u00e9n\u00e9rale du 14 juin. Et il n\u2019a pas de successeur d\u00e9sign\u00e9\u2026 Pierre\u2026","rel":"","context":"Dans &quot;Actus - News&quot;","img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":14770,"url":"https:\/\/thomasvino.ch\/?p=14770","url_meta":{"origin":15018,"position":3},"title":"Un chasselas, grande m\u00e9daille d&rsquo;or!","date":"10 d\u00e9cembre 2017","format":false,"excerpt":"C'est si rare qu'on le signale d'autant plus volontiers: le chasselas \u00abPetit Vignoble\u00bb Yvorne AOC Chablais, de Badoux, \u00e0 Aigle, a remport\u00e9 une des deux grandes m\u00e9dailles d'or r\u00e9compensant les vins suisses, au Concours Mondial de Bruxelles, \u00e0 Haitian-P\u00e9kin. Et \u00e7a tombe bien: l'an prochain, le CMB tiendra sa 26\u00e8me\u2026","rel":"","context":"Dans &quot;Edito&quot;","img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":8757,"url":"https:\/\/thomasvino.ch\/?p=8757","url_meta":{"origin":15018,"position":4},"title":"L&rsquo;Office des vins vaudois priv\u00e9 de directeur","date":"2 juillet 2008","format":false,"excerpt":"Promotion des vins vaudoisL\u2019OVV priv\u00e9 de directeurRobert Cr\u00fcll n\u2019est plus directeur de l\u2019Office des vins vaudois qui se redimensionne. Son poste ne sera pas repourvu.Pierre ThomasCelui qui disait volontiers \u00eatre le plus ancien chef d\u2019un office de promotion des vins encore en fonction (depuis juillet 1999), n\u2019est pas venu confirmer,\u2026","rel":"","context":"Dans &quot;Vins suisses&quot;","img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":10769,"url":"https:\/\/thomasvino.ch\/?p=10769","url_meta":{"origin":15018,"position":5},"title":"Selon un sondage, l&rsquo;image des vins suisses s&rsquo;est am\u00e9lior\u00e9e","date":"30 mai 2013","format":false,"excerpt":"Que faut-il croire? Les chiffres d\u2019une consommation qui faiblit? L\u2019argument d\u2019un \u00abtourisme d\u2019achat\u00bb de proximit\u00e9 de 20 \u00e0 30 millions de litres, accentu\u00e9 par le \u00abfranc fort\u00bb, qui fausse la statistique de la consommaton 2012, en baisse de 12 millions de litres (8 \u00e0 charge des vins suisses)? Ou alors\u2026","rel":"","context":"Dans &quot;Vins suisses&quot;","img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]}],"_links":{"self":[{"href":"https:\/\/thomasvino.ch\/index.php?rest_route=\/wp\/v2\/posts\/15018"}],"collection":[{"href":"https:\/\/thomasvino.ch\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/thomasvino.ch\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/thomasvino.ch\/index.php?rest_route=\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/thomasvino.ch\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=15018"}],"version-history":[{"count":0,"href":"https:\/\/thomasvino.ch\/index.php?rest_route=\/wp\/v2\/posts\/15018\/revisions"}],"wp:attachment":[{"href":"https:\/\/thomasvino.ch\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=15018"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/thomasvino.ch\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=15018"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/thomasvino.ch\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=15018"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}