{"id":16791,"date":"2020-09-17T07:58:16","date_gmt":"2020-09-17T06:58:16","guid":{"rendered":"https:\/\/thomasvino.ch\/?p=16791"},"modified":"2020-09-26T09:12:44","modified_gmt":"2020-09-26T08:12:44","slug":"le-covid-ne-pejore-pas-les-vins-suisses","status":"publish","type":"post","link":"https:\/\/thomasvino.ch\/?p=16791","title":{"rendered":"Le Covid ne p\u00e9jore pas les vins suisses"},"content":{"rendered":"<p><strong>Selon un communiqu\u00e9 de Swiss Wine Promotion, le bilan interm\u00e9diaire de la campagne \u00ab Swiss Wine Sans H\u00e9siter \u00bb est tr\u00e8s r\u00e9jouissant avec une augmentation des ventes de plus de 10% par rapport au 1er semestre 2019. SWP et ses partenaires de la grande distribution se r\u00e9jouissent de ces r\u00e9sultats positifs. Les actions de promotion des vins suisses portent leurs fruits, cependant il ne faut pas perdre de vue l\u2019objectif : consommer du vin suisse.<\/strong><\/p>\n<p>En automne 2019, Swiss Wine Promotion (SWP) avec le soutien de l\u2019Office f\u00e9d\u00e9ral de l\u2019agriculture (OFAG) a mis en place des actions fortes dans le secteur de la grande distribution avec le concours des principales entit\u00e9s tel que Coop, Denner, Lidl, Aldi, Spar et Manor.\u00a0Avec chaque partenaire, SWP a d\u00e9velopp\u00e9 diff\u00e9rents projets selon les attentes et les int\u00e9r\u00eats de chacun tout en positionnant progressivement l\u2019identit\u00e9 \u00ab Swiss Wine \u00bb sur l\u2019ensemble des supports de communication et ainsi apporter une garantie aux consommateurs de l\u2019origine et de la qualit\u00e9 des produits.<\/p>\n<h3>Augmentation des ventes via la grande distribution<\/h3>\n<p>L\u2019\u00e9tude sp\u00e9cifique effectu\u00e9e sur le panel Nielsen, durant le 1er semestre 2020 par l\u2019Observatoire suisse du march\u00e9 du vin (OSMV) \u00e0 la demande de SWP, confirme une forte progression des vins indig\u00e8nes. D\u2019une mani\u00e8re g\u00e9n\u00e9rale, les vins suisses ont b\u00e9n\u00e9fici\u00e9 d\u2019une augmentation de 10,4% par rapport \u00e0 la m\u00eame p\u00e9riode en 2019 et ceci dans l\u2019ensemble des r\u00e9gions viticoles suisses.\u00a0<em>\u00abCes chiffres confirment que les engagements effectu\u00e9s conjointement avec les partenaires de la grande distribution sont n\u00e9cessaires et ont un impact direct sur le march\u00e9. Ces excellents r\u00e9sultats nous confortent \u00e9galement dans l\u2019int\u00e9r\u00eat de plus en plus fort pour les vins suisses de la part des amateurs de vins\u00bb<\/em>, indique <strong>Nicolas Joss<\/strong>, directeur de SWP.<\/p>\n<p>Dans le d\u00e9tail, bas\u00e9 sur le Panel Nielsen (Coop, Denner, Globus, Manor, Migros, Spar et Volg), qui repr\u00e9sente moins de 20% de la production annuelle du vin suisse (14 mios de litres), d&rsquo;un an \u00e0 l&rsquo;autre, les ventes du premier semestre, en comparaison 2019 et 2020, ont \u00e9t\u00e9 favorables surtout aux vins AOC genevois (+ 36% sur 0,32 mios de litres), devant la Suisse al\u00e9manique (+ 28,6% sur un peu moins d&rsquo;un moi de litres), et le Valais (+ 11,7% sur 5,5 mios de litres). Du tableau, fourni par l&rsquo;Observatoire suisse du march\u00e9 du vin, les vins vaudois sont les moins performants (+ 4,9%, sur 4 mios de litres), derri\u00e8re le Tessin (+ 8,8 % sur un demi-million de litres), les vins de pays (+ 8% sur 1,4 mios de litres) et les Trois-Lacs (+ 5,1% sur 0,27 mios de litres).<\/p>\n<p>La valeur moyenne du litre de vin suisse vendu en supermarch\u00e9 s&rsquo;est appr\u00e9ci\u00e9e d&rsquo;un franc \u00e0 13,58 fr. entre 2015 et 2020.<\/p>\n<p><em>\u00a9thomasvino.ch<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Selon un communiqu\u00e9 de Swiss Wine Promotion, le bilan interm\u00e9diaire de la campagne \u00ab Swiss Wine Sans H\u00e9siter \u00bb est tr\u00e8s r\u00e9jouissant avec une augmentation des ventes de plus de 10% par rapport au 1er semestre 2019. SWP et ses partenaires de la grande distribution se r\u00e9jouissent de ces r\u00e9sultats positifs. Les actions de promotion [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"jetpack_post_was_ever_published":false,"jetpack_publicize_message":"","jetpack_is_tweetstorm":false,"jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","enabled":false}}},"categories":[15],"tags":[],"jetpack_publicize_connections":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Le Covid ne p\u00e9jore pas les vins suisses - thomasvino<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/thomasvino.ch\/?p=16791\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Le Covid ne p\u00e9jore pas les vins suisses - thomasvino\" \/>\n<meta property=\"og:description\" content=\"Selon un communiqu\u00e9 de Swiss Wine Promotion, le bilan interm\u00e9diaire de la campagne \u00ab Swiss Wine Sans H\u00e9siter \u00bb est tr\u00e8s r\u00e9jouissant avec une augmentation des ventes de plus de 10% par rapport au 1er semestre 2019. 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Son assembl\u00e9e constitutive a eu lieu \u00e0 Aigle. 7,5 millions de francs seront inject\u00e9s dans la promotion des vins suisses l\u2019an prochain. Jusqu\u2019ici, SWP \u00e9tait le \u00abbras arm\u00e9\u00bb des offices r\u00e9gionaux de promotion des vins. D\u00e9sormais, SWP SA\u2026","rel":"","context":"Dans &quot;Vins suisses&quot;","img":{"alt_text":"","src":"https:\/\/i0.wp.com\/thomasvino.ch\/wp-content\/uploads\/2017\/07\/site_wiederkehr-236x300.jpg?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]},{"id":13036,"url":"https:\/\/thomasvino.ch\/?p=13036","url_meta":{"origin":16791,"position":1},"title":"Swiss Wine Promotion  Le secr\u00e9taire g\u00e9n\u00e9ral remerci\u00e9","date":"24 septembre 2015","format":false,"excerpt":"Le secr\u00e9taire g\u00e9n\u00e9ral de Swiss Wine Promotion, S\u00e9bastien Fabbi, a \u00e9t\u00e9 remerci\u00e9 ce mois, avec d\u00e9lai au 30 septembre. Selon un communiqu\u00e9 officiel de SWP, il aurait \u00abd\u00e9cid\u00e9 de ne pas renouveler son mandat, arriv\u00e9 \u00e0 \u00e9ch\u00e9ance apr\u00e8s 3 ans\u00bb. Ad interim, son poste va \u00eatre occup\u00e9 par Jean-Marc Amez-Droz,\u2026","rel":"","context":"Dans &quot;Actus - News&quot;","img":{"alt_text":"","src":"https:\/\/i0.wp.com\/www.thomasvino.ch\/wp-content\/uploads\/2015\/09\/besse_klinger_zh310815-300x200.jpg?resize=350%2C200","width":350,"height":200},"classes":[]},{"id":13489,"url":"https:\/\/thomasvino.ch\/?p=13489","url_meta":{"origin":16791,"position":2},"title":"Swiss Wine Promotion  Une SA plus large et plus\u2026 pro","date":"11 avril 2016","format":false,"excerpt":"Le d\u00e9part pr\u00e9cipit\u00e9 du secr\u00e9taire g\u00e9n\u00e9ral en poste, en automne 2015, a plong\u00e9 Swiss Wine Promotion (SWP) dans le doute. L\u2019association de promotion\u00a0\u00abg\u00e9n\u00e9rique\u00bb des vins suisses va se muer en soci\u00e9t\u00e9 anonyme, associant non plus les seuls offices de promotion r\u00e9gionaux, mais tous les acteurs du monde du vin suisse,\u2026","rel":"","context":"Dans &quot;Actus - News&quot;","img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":17490,"url":"https:\/\/thomasvino.ch\/?p=17490","url_meta":{"origin":16791,"position":3},"title":"Vins suisses en Chine\u00a0: un accord sign\u00e9","date":"2 octobre 2021","format":false,"excerpt":"Vendredi 1er octobre, au Ch\u00e2teau d\u2019Auvernier (NE), un accord a \u00e9t\u00e9 sign\u00e9 entre Swiss Wine Promotion (SWP) et les Swiss Centers, qui d\u00e9sormais, \u0153uvreront pour le d\u00e9veloppement des vins suisses en Chine. Rappel\u00a0: la Suisse n\u2019exporte qu\u2019un petit pour-cent de sa production et sur cette faible quantit\u00e9, la Chine ne\u2026","rel":"","context":"Dans &quot;Actus - News&quot;","img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":16644,"url":"https:\/\/thomasvino.ch\/?p=16644","url_meta":{"origin":16791,"position":4},"title":"Cet \u00e9t\u00e9, va et d\u00e9couvre ton pays&#8230; vinicole","date":"26 mai 2020","format":false,"excerpt":"Du 8 juin au 31 ao\u00fbt, Swiss Wine Promotion (SWP) incite les h\u00f4tels, restaurants et caf\u00e9s (Horeca) \u00e0 servir des vins suisses. Au moins trois vins propos\u00e9s au verre\u2026 moyennant une prime \u00e0 l\u2019achat. L\u2019op\u00e9ration s\u2019appelle \u00abSwiss Wine Summer\u00bb. Les \u00e9tablissements doivent s\u2019inscrire sur le site www.swisswinesummer.ch, d\u00e8s aujourd\u2019hui. Les\u2026","rel":"","context":"Dans &quot;Actus - News&quot;","img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":9347,"url":"https:\/\/thomasvino.ch\/?p=9347","url_meta":{"origin":16791,"position":5},"title":"Arvinis 2012, tremplin des \u00abvins suisses\u00bb","date":"21 mars 2012","format":false,"excerpt":"Tandis que les vins se s\u00e9parent des fromages Arvinis, tremplin des vins suisses Du 18 au 23 avril 2012, pour sa 17\u00e8me \u00e9dition, le Salon Arvinis, \u00e0 Morges, entend promouvoir les vins suisses. Ou plut\u00f4t servir de tribune \u00e0 Swiss Wine Promotion. Apr\u00e8s une convention de six ans avec Swiss\u2026","rel":"","context":"Dans &quot;Tendance&quot;","img":{"alt_text":"site_swp.jpg","src":"img\/site_swp.jpg","width":350,"height":200},"classes":[]}],"_links":{"self":[{"href":"https:\/\/thomasvino.ch\/index.php?rest_route=\/wp\/v2\/posts\/16791"}],"collection":[{"href":"https:\/\/thomasvino.ch\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/thomasvino.ch\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/thomasvino.ch\/index.php?rest_route=\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/thomasvino.ch\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=16791"}],"version-history":[{"count":3,"href":"https:\/\/thomasvino.ch\/index.php?rest_route=\/wp\/v2\/posts\/16791\/revisions"}],"predecessor-version":[{"id":16820,"href":"https:\/\/thomasvino.ch\/index.php?rest_route=\/wp\/v2\/posts\/16791\/revisions\/16820"}],"wp:attachment":[{"href":"https:\/\/thomasvino.ch\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=16791"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/thomasvino.ch\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=16791"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/thomasvino.ch\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=16791"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}