{"id":17135,"date":"2021-02-12T15:52:55","date_gmt":"2021-02-12T14:52:55","guid":{"rendered":"https:\/\/thomasvino.ch\/?p=17135"},"modified":"2021-02-12T15:52:55","modified_gmt":"2021-02-12T14:52:55","slug":"michel-rochat-a-la-tete-de-vaud-promotion","status":"publish","type":"post","link":"https:\/\/thomasvino.ch\/?p=17135","title":{"rendered":"Michel Rochat \u00e0 la t\u00eate de Vaud Promotion"},"content":{"rendered":"<p><strong>On avait pos\u00e9, par mail, la question de savoir si la promotion des vins vaudois est concern\u00e9e par la constitution de Vaud Promotion, qui paraissait d&rsquo;abord chapeauter l&rsquo;Office du tourisme du canton de Vaud et les produits du terroir. A ce jour, on n&rsquo;a pas re\u00e7u de r\u00e9ponse, sinon sous la forme d&rsquo;un communiqu\u00e9 de l&rsquo;Office des vins vaudois (OVV), reproduit <em>\u00abin extenso\u00bb<\/em> ici, avec toutes les capitales d&rsquo;usage&#8230;<\/strong><\/p>\n<p>\u00abLe Conseil d\u2019Etat a d\u00e9sign\u00e9 \u00e0 la Pr\u00e9sidence de Vaud Promotion, <strong>Michel Rochat<\/strong>, actuel CEO du groupe EHL (Ecole h\u00f4teli\u00e8re de Lausanne) et Pr\u00e9sident de l\u2019Office des vins vaudois. Totalement engag\u00e9 dans de nombreux projets relevant directement des objectifs de Vaud Promotion et b\u00e9n\u00e9ficiant d\u2019un r\u00e9seau hors norme, il est apparu que Michel Rochat \u00e9tait la personnalit\u00e9 id\u00e9ale pour \u00e0 la fois porter les ambitions de la marque, et incarner le caract\u00e8re multisectoriel de Vaud Promotion. Le Pr\u00e9sident du nouvel organe de promotion unique sera prioritairement charg\u00e9 de d\u00e9ployer la marque territoriale VAUD+, marque d\u2019excellence au service de l\u2019identit\u00e9 vaudoise La cr\u00e9ation de Vaud Promotion \u2013 qui regroupe les anciens OTV et Vaud Terroirs &#8211; a pour objectif de f\u00e9d\u00e9rer les acteurs vaudois du monde \u00e9conomique, touristique, culturel, viticole, agricole et sportif, incarnant les atouts du canton et partageant des valeurs communes.\u00a0Dans un premier temps, la priorit\u00e9 de <strong>Michel Rochat<\/strong> sera de mettre en places les nouveaux organes de Vaud Promotion, \u00e0 savoir la direction et la commission puis de d\u00e9velopper la strat\u00e9gie int\u00e9grant les acteurs mentionn\u00e9s plus haut dans une offre qui sera d\u00e9sormais totalement coordonn\u00e9e et transversale.\u00bb<\/p>\n<p><strong><a href=\"https:\/\/vaud-promotion.ch\">www.vaud-promotion.ch<\/a><\/strong><\/p>\n<p><em>\u00a9thomasvino.ch<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>On avait pos\u00e9, par mail, la question de savoir si la promotion des vins vaudois est concern\u00e9e par la constitution de Vaud Promotion, qui paraissait d&rsquo;abord chapeauter l&rsquo;Office du tourisme du canton de Vaud et les produits du terroir. A ce jour, on n&rsquo;a pas re\u00e7u de r\u00e9ponse, sinon sous la forme d&rsquo;un communiqu\u00e9 de [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"jetpack_post_was_ever_published":false,"jetpack_publicize_message":"","jetpack_is_tweetstorm":false,"jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","enabled":false}}},"categories":[15],"tags":[],"jetpack_publicize_connections":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Michel Rochat \u00e0 la t\u00eate de Vaud Promotion - thomasvino<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/thomasvino.ch\/?p=17135\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Michel Rochat \u00e0 la t\u00eate de Vaud Promotion - thomasvino\" \/>\n<meta property=\"og:description\" content=\"On avait pos\u00e9, par mail, la question de savoir si la promotion des vins vaudois est concern\u00e9e par la constitution de Vaud Promotion, qui paraissait d&rsquo;abord chapeauter l&rsquo;Office du tourisme du canton de Vaud et les produits du terroir. 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Fin septembre, son directeur, Nicolas Joss et son assistant, Benjamin Gehrig, inauguraient un partenariat avec l\u2019Ecole h\u00f4teli\u00e8re de Lausanne. D\u00e9j\u00e0 amorc\u00e9 par une pr\u00e9sence accrue de vins et de vignerons dans des cours facultatifs, tout au long de l\u2019ann\u00e9e pr\u00e9paratoire renforc\u00e9e, les\u2026","rel":"","context":"Dans &quot;Ev\u00e9nements&quot;","img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":8728,"url":"https:\/\/thomasvino.ch\/?p=8728","url_meta":{"origin":17135,"position":1},"title":"Vaud \u2014 La derni\u00e8re campagne de l&rsquo;OVV?","date":"12 avril 2008","format":false,"excerpt":"Pub de l\u2019Office des vins vaudoisUn spot comme chant du cygne?En Suisse romande, d\u2019ici l\u2019\u00e9t\u00e9, avec un rappel en automne, plus personne ne devrait ignorer que \u00able vin vaudois\u00bb existe. 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Et c\u2019est un Fribourgeois, bien connu \u00e0\u2026","rel":"","context":"Dans &quot;Actus - News&quot;","img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":18140,"url":"https:\/\/thomasvino.ch\/?p=18140","url_meta":{"origin":17135,"position":3},"title":"Vins vaudois : la relance par l\u2019imagination","date":"28 avril 2023","format":false,"excerpt":"Les vins vaudois b\u00e9n\u00e9ficient d\u2019un \u00abplan de relance\u00bb sur plusieurs ann\u00e9es. L\u2019Office des vins vaudois (OVV), qui se soumet \u00e0 un \u00abaudit op\u00e9rationnel\u00bb lance un appel \u00e0 \u00abdes id\u00e9es innovantes dans la vente directe\u00bb. 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Pierre Keller, 74 ans, est d\u00e9c\u00e9d\u00e9 d\u00e9but juillet 2019, d'une maladie du foie.\u00a0Le 12 d\u00e9cembre 2018, les vignerons et acteurs du monde vitivinicole avaient pris cong\u00e9\u2026","rel":"","context":"Dans &quot;Vins suisses&quot;","img":{"alt_text":"","src":"https:\/\/i0.wp.com\/thomasvino.ch\/wp-content\/uploads\/2018\/12\/site_pk_depart-300x268.jpg?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]},{"id":18331,"url":"https:\/\/thomasvino.ch\/?p=18331","url_meta":{"origin":17135,"position":5},"title":"La r\u00e9forme AOC aux oubliettes: trois paradoxes des vins vaudois!","date":"10 novembre 2023","format":false,"excerpt":"La F\u00e9d\u00e9ration vigneronne vaudoise a tenu ses assises \u00e0 Grandvaux, jeudi 9 novembre 2023. L\u2019occasion de faire le point sur les grands dossiers de l\u2019heure et de pointer les paradoxes des vins vaudois. 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