{"id":17840,"date":"2022-08-19T09:55:00","date_gmt":"2022-08-19T08:55:00","guid":{"rendered":"https:\/\/thomasvino.ch\/?p=17840"},"modified":"2022-08-19T09:55:00","modified_gmt":"2022-08-19T08:55:00","slug":"le-vin-suisse-a-lassaut-de-la-chine","status":"publish","type":"post","link":"https:\/\/thomasvino.ch\/?p=17840","title":{"rendered":"Le vin suisse \u00e0 l\u2019assaut de la Chine"},"content":{"rendered":"<p style=\"font-weight: 400;\">Alors que la Chine para\u00eet encore tr\u00e8s ferm\u00e9e, par la politique du \u00abz\u00e9ro cas\u00bb de Covid 19 et une crise \u00e9conomique marqu\u00e9e par un recul de la croissance esp\u00e9r\u00e9e, <em>Swiss Wine Promotion annonce<\/em>, \u00e0 la mi-ao\u00fbt 2022, que l\u2019organe de promotion des vins suisses accentuent son partenariat avec les Swiss Centers pour d\u00e9velopper la pr\u00e9sence des vins suisses en Chine. <em>\u00abL\u2019objectif commun est de promouvoir les vins suisses sur le dynamique march\u00e9 chinois. En effet, la consommation en Chine progresse gr\u00e2ce aux nouvelles g\u00e9n\u00e9rations.\u00bb<\/em> D\u00e9sormais, les vins suisses font leur promotion en Chine via les r\u00e9seaux sociaux Weibo et WeChat. En 2021, la R\u00e9publique populaire de Chine s\u2019est maintenue \u00e0 la 6<sup>\u00e8me<\/sup> position des exportations de vins suisses \u2014 dont on sait qu\u2019ils ne repr\u00e9sentent qu\u2019un petit % de la production d\u2019une ann\u00e9e moyenne&#8230; \u2014 avec 5,3% du volume export\u00e9, ce qui la place au 2<sup>\u00e8me<\/sup> rang des march\u00e9s d\u2019Asie.<\/p>\n<p style=\"font-weight: 400;\">Pour qui veut s\u2019informer sur le complexe march\u00e9 du vin chinois, \u00e0 la fois gros importateur et suppos\u00e9 producteur de ses propres vins en croissance, le chercheur du CNRS fran\u00e7ais <strong>Boris P\u00e9tric<\/strong> vient de publier chez l\u2019\u00e9diteur <a href=\"https:\/\/lebruitdumonde.com\/livre\/33\"><em>\u00able bruit du monde\u00bb<\/em><\/a>, <em>\u00abCh\u00e2teau P\u00e9kin<\/em>\u00bb, qui fait suite \u00e0 <a href=\"https:\/\/thomasvino.ch\/?p=16374\"><strong>son film<\/strong><\/a>, projet\u00e9 il y trois ans \u00e0 l\u2019Universit\u00e9 de Lausanne. Pour le chercheur, la France garde une avance incontest\u00e9e dans la course aux vins en Chine, tant comme march\u00e9 que comme exemple, ne f\u00fbt-ce que par sa r\u00e9putation historique. Et son livre affiche un sous-titre explicite\u00a0: <em>\u00abLa France, le vin, la Chine\u00bb<\/em>. On y reviendra\u00a0!<\/p>\n<p style=\"font-weight: 400;\"><em>\u00a9thomasvino.ch<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Alors que la Chine para\u00eet encore tr\u00e8s ferm\u00e9e, par la politique du \u00abz\u00e9ro cas\u00bb de Covid 19 et une crise \u00e9conomique marqu\u00e9e par un recul de la croissance esp\u00e9r\u00e9e, Swiss Wine Promotion annonce, \u00e0 la mi-ao\u00fbt 2022, que l\u2019organe de promotion des vins suisses accentuent son partenariat avec les Swiss Centers pour d\u00e9velopper la pr\u00e9sence [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"jetpack_post_was_ever_published":false,"jetpack_publicize_message":"","jetpack_is_tweetstorm":false,"jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","enabled":false}}},"categories":[15],"tags":[],"jetpack_publicize_connections":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Le vin suisse \u00e0 l\u2019assaut de la Chine - thomasvino<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/thomasvino.ch\/?p=17840\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Le vin suisse \u00e0 l\u2019assaut de la Chine - thomasvino\" \/>\n<meta property=\"og:description\" content=\"Alors que la Chine para\u00eet encore tr\u00e8s ferm\u00e9e, par la politique du \u00abz\u00e9ro cas\u00bb de Covid 19 et une crise \u00e9conomique marqu\u00e9e par un recul de la croissance esp\u00e9r\u00e9e, Swiss Wine Promotion annonce, \u00e0 la mi-ao\u00fbt 2022, que l\u2019organe de promotion des vins suisses accentuent son partenariat avec les Swiss Centers pour d\u00e9velopper la pr\u00e9sence [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/thomasvino.ch\/?p=17840\" \/>\n<meta property=\"og:site_name\" content=\"thomasvino\" \/>\n<meta property=\"article:published_time\" content=\"2022-08-19T08:55:00+00:00\" \/>\n<meta name=\"author\" content=\"Pierre Thomas\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"Pierre Thomas\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/thomasvino.ch\/?p=17840\",\"url\":\"https:\/\/thomasvino.ch\/?p=17840\",\"name\":\"Le vin suisse \u00e0 l\u2019assaut de la Chine - thomasvino\",\"isPartOf\":{\"@id\":\"https:\/\/thomasvino.ch\/#website\"},\"datePublished\":\"2022-08-19T08:55:00+00:00\",\"dateModified\":\"2022-08-19T08:55:00+00:00\",\"author\":{\"@id\":\"https:\/\/thomasvino.ch\/#\/schema\/person\/670bf4486fe81152cf1d68bd585e062e\"},\"breadcrumb\":{\"@id\":\"https:\/\/thomasvino.ch\/?p=17840#breadcrumb\"},\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/thomasvino.ch\/?p=17840\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/thomasvino.ch\/?p=17840#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Accueil\",\"item\":\"https:\/\/thomasvino.ch\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Le vin suisse \u00e0 l\u2019assaut de la Chine\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/thomasvino.ch\/#website\",\"url\":\"https:\/\/thomasvino.ch\/\",\"name\":\"thomasvino\",\"description\":\"Vins &amp; Gastronomie\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/thomasvino.ch\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"fr-FR\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/thomasvino.ch\/#\/schema\/person\/670bf4486fe81152cf1d68bd585e062e\",\"name\":\"Pierre Thomas\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\/\/thomasvino.ch\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/91fd5a76647f140e53db987a0dead4d7?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/91fd5a76647f140e53db987a0dead4d7?s=96&d=mm&r=g\",\"caption\":\"Pierre Thomas\"},\"url\":\"https:\/\/thomasvino.ch\/?author=3\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Le vin suisse \u00e0 l\u2019assaut de la Chine - thomasvino","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/thomasvino.ch\/?p=17840","og_locale":"fr_FR","og_type":"article","og_title":"Le vin suisse \u00e0 l\u2019assaut de la Chine - thomasvino","og_description":"Alors que la Chine para\u00eet encore tr\u00e8s ferm\u00e9e, par la politique du \u00abz\u00e9ro cas\u00bb de Covid 19 et une crise \u00e9conomique marqu\u00e9e par un recul de la croissance esp\u00e9r\u00e9e, Swiss Wine Promotion annonce, \u00e0 la mi-ao\u00fbt 2022, que l\u2019organe de promotion des vins suisses accentuent son partenariat avec les Swiss Centers pour d\u00e9velopper la pr\u00e9sence [&hellip;]","og_url":"https:\/\/thomasvino.ch\/?p=17840","og_site_name":"thomasvino","article_published_time":"2022-08-19T08:55:00+00:00","author":"Pierre Thomas","twitter_misc":{"\u00c9crit par":"Pierre Thomas","Dur\u00e9e de lecture estim\u00e9e":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/thomasvino.ch\/?p=17840","url":"https:\/\/thomasvino.ch\/?p=17840","name":"Le vin suisse \u00e0 l\u2019assaut de la Chine - thomasvino","isPartOf":{"@id":"https:\/\/thomasvino.ch\/#website"},"datePublished":"2022-08-19T08:55:00+00:00","dateModified":"2022-08-19T08:55:00+00:00","author":{"@id":"https:\/\/thomasvino.ch\/#\/schema\/person\/670bf4486fe81152cf1d68bd585e062e"},"breadcrumb":{"@id":"https:\/\/thomasvino.ch\/?p=17840#breadcrumb"},"inLanguage":"fr-FR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/thomasvino.ch\/?p=17840"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/thomasvino.ch\/?p=17840#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Accueil","item":"https:\/\/thomasvino.ch\/"},{"@type":"ListItem","position":2,"name":"Le vin suisse \u00e0 l\u2019assaut de la Chine"}]},{"@type":"WebSite","@id":"https:\/\/thomasvino.ch\/#website","url":"https:\/\/thomasvino.ch\/","name":"thomasvino","description":"Vins &amp; Gastronomie","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/thomasvino.ch\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"fr-FR"},{"@type":"Person","@id":"https:\/\/thomasvino.ch\/#\/schema\/person\/670bf4486fe81152cf1d68bd585e062e","name":"Pierre Thomas","image":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/thomasvino.ch\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/91fd5a76647f140e53db987a0dead4d7?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/91fd5a76647f140e53db987a0dead4d7?s=96&d=mm&r=g","caption":"Pierre Thomas"},"url":"https:\/\/thomasvino.ch\/?author=3"}]}},"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p3m4tZ-4DK","jetpack_likes_enabled":false,"jetpack-related-posts":[{"id":17490,"url":"https:\/\/thomasvino.ch\/?p=17490","url_meta":{"origin":17840,"position":0},"title":"Vins suisses en Chine\u00a0: un accord sign\u00e9","date":"2 octobre 2021","format":false,"excerpt":"Vendredi 1er octobre, au Ch\u00e2teau d\u2019Auvernier (NE), un accord a \u00e9t\u00e9 sign\u00e9 entre Swiss Wine Promotion (SWP) et les Swiss Centers, qui d\u00e9sormais, \u0153uvreront pour le d\u00e9veloppement des vins suisses en Chine. Rappel\u00a0: la Suisse n\u2019exporte qu\u2019un petit pour-cent de sa production et sur cette faible quantit\u00e9, la Chine ne\u2026","rel":"","context":"Dans &quot;Actus - News&quot;","img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":18430,"url":"https:\/\/thomasvino.ch\/?p=18430","url_meta":{"origin":17840,"position":1},"title":"Chiffres du vin 2023  &#8211; La Suisse confirme son \u00eelot de chert\u00e9","date":"3 mai 2024","format":false,"excerpt":"Quel est le pays o\u00f9 les vins import\u00e9s sont les plus chers en moyenne au monde ? On vous le donne en mille : la Suisse ! C\u2019est l\u2019Organisation internationale de la vigne et du vin (OIV), dont le si\u00e8ge est d\u00e9sormais \u00e0 Dijon, qui l\u2019affirme. Et, en prime, voici\u2026","rel":"","context":"Dans &quot;Tendance&quot;","img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":9532,"url":"https:\/\/thomasvino.ch\/?p=9532","url_meta":{"origin":17840,"position":2},"title":"Le vin suisse absent de Chine!","date":"12 f\u00e9vrier 2013","format":false,"excerpt":"Le vin suisse absent de Chine Une nouvelle int\u00e9ressante, communiqu\u00e9e par Ernest D\u00e4llenbach, de Infovin \u00e0 Berne, www.infovin.org: la Suisse n\u2019aurait export\u00e9 que 1'171 litres de vin doux en bouteilles d\u2019une valeur de 6'707 francs suisses en Chine. Selon la statistique de la douane chinoise, en 2012, la Chine a\u2026","rel":"","context":"Dans &quot;Actus - News&quot;","img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":15078,"url":"https:\/\/thomasvino.ch\/?p=15078","url_meta":{"origin":17840,"position":3},"title":"Suisse et monde: les chiffres-cl\u00e9s du vin 2017","date":"26 avril 2018","format":false,"excerpt":"L'Office f\u00e9d\u00e9ral de l'agriculture (OFAG) le confirme: en 2017, la consommation de vins a l\u00e9g\u00e8rement d\u00e9cru en Suisse. L'Organisation internationale de la vigne et du vin a publi\u00e9 le m\u00eame jour (24.04.18) ses propres chiffres. En Suisse, la consommation totale est pass\u00e9e sous la barre des 250 millions de litres\u2026","rel":"","context":"Dans &quot;Actus - News&quot;","img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":15729,"url":"https:\/\/thomasvino.ch\/?p=15729","url_meta":{"origin":17840,"position":4},"title":"CMB \u00e0 Aigle\u00a0: 600 vins suisses \u00e0 d\u00e9guster\u00a0!","date":"16 avril 2019","format":false,"excerpt":"Traditionnellement, le pays organisateur du Concours Mondial de Bruxelles (CMB), itin\u00e9rant depuis 25 ans, envoie un maximum d\u2019\u00e9chantillons. Qu\u2019allaient faire les producteurs suisses pour la premi\u00e8re \u00e0 Aigle, du 2 au 5 mai\u00a0? La r\u00e9ponse vient de tomber\u00a0: pr\u00e8s de 600 \u00e9chantillons permettent \u00e0 la \u00abpetite Suisse\u00bb de figurer 5\u00e8me\u00a0parmi\u2026","rel":"","context":"Dans &quot;Actus - News&quot;","img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":16129,"url":"https:\/\/thomasvino.ch\/?p=16129","url_meta":{"origin":17840,"position":5},"title":"De la Chine sous le choc aux vins suisses en stock","date":"25 octobre 2019","format":false,"excerpt":"Le coronavirus, qui bloque l'\u00e9conomie vitivinicole aussi, m\u00eame si les caves restent ouvertes (sans d\u00e9gustation!), va faire des victimes aussi chez les vignerons. Ainsi, dans un h\u00f4pital de Madrid, le 20 mars, est mort, \u00e0 83 ans, Carlos Falco, le fondateur et pr\u00e9sident d'honneur de l'association des Grandes Pagos, victime\u2026","rel":"","context":"Dans &quot;Edito&quot;","img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]}],"_links":{"self":[{"href":"https:\/\/thomasvino.ch\/index.php?rest_route=\/wp\/v2\/posts\/17840"}],"collection":[{"href":"https:\/\/thomasvino.ch\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/thomasvino.ch\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/thomasvino.ch\/index.php?rest_route=\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/thomasvino.ch\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=17840"}],"version-history":[{"count":1,"href":"https:\/\/thomasvino.ch\/index.php?rest_route=\/wp\/v2\/posts\/17840\/revisions"}],"predecessor-version":[{"id":17842,"href":"https:\/\/thomasvino.ch\/index.php?rest_route=\/wp\/v2\/posts\/17840\/revisions\/17842"}],"wp:attachment":[{"href":"https:\/\/thomasvino.ch\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=17840"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/thomasvino.ch\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=17840"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/thomasvino.ch\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=17840"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}