{"id":18140,"date":"2023-04-28T12:32:02","date_gmt":"2023-04-28T11:32:02","guid":{"rendered":"https:\/\/thomasvino.ch\/?p=18140"},"modified":"2023-04-28T12:33:20","modified_gmt":"2023-04-28T11:33:20","slug":"vins-vaudois-la-relance-par-limagination","status":"publish","type":"post","link":"https:\/\/thomasvino.ch\/?p=18140","title":{"rendered":"Vins vaudois : la relance par l\u2019imagination"},"content":{"rendered":"<p style=\"font-weight: 400;\"><strong>Les vins vaudois b\u00e9n\u00e9ficient d\u2019un \u00abplan de relance\u00bb sur plusieurs ann\u00e9es. L\u2019Office des vins vaudois (OVV), qui se soumet \u00e0 un \u00abaudit op\u00e9rationnel\u00bb lance un appel \u00e0 \u00abdes id\u00e9es innovantes dans la vente directe\u00bb.<\/strong><\/p>\n<p style=\"font-weight: 400;\"><em>Par Pierre Thomas<\/em><\/p>\n<p style=\"font-weight: 400;\">Le but de l\u2019op\u00e9ration est de \u00absoutenir des projets innovants afin d\u2019acqu\u00e9rir des nouveaux clients dans la vente directe\u00bb par les vignerons vaudois. Les professionnels, entreprises et associations r\u00e9gionales actifs dans la vente directe peuvent soumettre des projets. Ceux-ci seront appuy\u00e9s par 10&rsquo;000 francs au maximum (mais 80% du budget global au maximum). Il faut s\u2019inscrire avant le 12 mai, puis le 25 ao\u00fbt, pour une seconde vague, sur <a href=\"mailto:relance@ovv.ch\">relance@ovv.ch<\/a>.<\/p>\n<p style=\"font-weight: 400;\">Cette ann\u00e9e d\u00e9j\u00e0, l\u2019OVV a obtenu le doublement de son budget, qui passe ainsi de 3 \u00e0 6 millions de francs. \u00abBras arm\u00e9\u00bb de la promotion des vins vaudois, l\u2019OVV s\u2019inscrit de facto dans le plan de relance. Les trois responsables de la promotion, dont Benjamin Gehrig, directeur de l\u2019OVV, peuvent compter sur un r\u00e9seau de onze ambassadeurs dans tout le vignoble vaudois, vignerons, responsables r\u00e9gionaux et sp\u00e9cialistes, tel le pr\u00e9sident de l\u2019OVV, Michel Rochat. L\u2019un de ces ambassadeurs, Alain Emery, pr\u00e9sident des vins du Chablais, a pr\u00e9sent\u00e9 r\u00e9cemment \u00e0 Aigle le \u00abplan de relance\u00bb de sa r\u00e9gion, qui int\u00e8gre les milieux touristiques des Alpes vaudoises. Moins connu que La C\u00f4te, la plus grande r\u00e9gion viticole vaudoise, ou Lavaux, le Chablais estime que ses vins souffrent d\u2019un d\u00e9ficit d\u2019image&#8230;<\/p>\n<p style=\"font-weight: 400;\"><strong><em>In fine<\/em><\/strong><strong>, revoir les AOC-AOP<\/strong><\/p>\n<p style=\"font-weight: 400;\">Pour la promotion des vins vaudois, l\u2019OVV a command\u00e9 une \u00ab\u00e9tude consommateur\u00bb men\u00e9e aupr\u00e8s des Vaudois et des Al\u00e9maniques. Le secteur Horeca est aussi concern\u00e9, par une \u00e9tude des sources d\u2019approvisionnement, un programme de formation du personnel et un concept sp\u00e9cifique pour les Al\u00e9maniques. L\u2019OVV a aussi lanc\u00e9 sa plate-forme de vente par Internet, vaudvins.ch.<\/p>\n<p style=\"font-weight: 400;\">A terme, le plan de relance doit red\u00e9finir le syst\u00e8me des appellations d\u2019origine prot\u00e9g\u00e9es, biais\u00e9 par les coupages autoris\u00e9s actuellement. Dans une \u00abgazette\u00bb publi\u00e9e par l\u2019OVV, Olivier Mark, le pr\u00e9sident de la Communaut\u00e9 interprofessionnelle des vins vaudois, pr\u00e9cise qu\u2019elle \u00abn\u2019a pas promis de r\u00e9former le syst\u00e8me des AOC (actuelles) \u00e0 n\u2019importe quel prix.\u00bb Un expert neutre a \u00e9t\u00e9 d\u00e9sign\u00e9 par le Canton et doit rendre son rapport \u00e0 fin 2023.<\/p>\n<p style=\"font-weight: 400;\">La viticulture doit aussi \u00abse rapprocher des clients et les fid\u00e9liser\u00bb. Et \u00abr\u00e9pondre aux attentes environnementales contemporaines en r\u00e9duisant notamment l\u2019utilisation de produits phytosanitaires et d\u2019\u00e9nergie \u00e0 tous les \u00e9chelons de la production\u00bb.<\/p>\n<p><em><span style=\"font-weight: 400;\">Paru dans <\/span><\/em><span style=\"font-weight: 400;\">H\u00f4tellerie et Gastronomie Hebdo<\/span><em><span style=\"font-weight: 400;\"> du 19 avril 2023.<\/span><\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Les vins vaudois b\u00e9n\u00e9ficient d\u2019un \u00abplan de relance\u00bb sur plusieurs ann\u00e9es. L\u2019Office des vins vaudois (OVV), qui se soumet \u00e0 un \u00abaudit op\u00e9rationnel\u00bb lance un appel \u00e0 \u00abdes id\u00e9es innovantes dans la vente directe\u00bb. Par Pierre Thomas Le but de l\u2019op\u00e9ration est de \u00absoutenir des projets innovants afin d\u2019acqu\u00e9rir des nouveaux clients dans la vente [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"jetpack_post_was_ever_published":false,"jetpack_publicize_message":"","jetpack_is_tweetstorm":false,"jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","enabled":false}}},"categories":[15],"tags":[],"jetpack_publicize_connections":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Vins vaudois : la relance par l\u2019imagination - thomasvino<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/thomasvino.ch\/?p=18140\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Vins vaudois : la relance par l\u2019imagination - thomasvino\" \/>\n<meta property=\"og:description\" content=\"Les vins vaudois b\u00e9n\u00e9ficient d\u2019un \u00abplan de relance\u00bb sur plusieurs ann\u00e9es. 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Par Pierre Thomas Le but de l\u2019op\u00e9ration est de \u00absoutenir des projets innovants afin d\u2019acqu\u00e9rir des nouveaux clients dans la vente [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/thomasvino.ch\/?p=18140\" \/>\n<meta property=\"og:site_name\" content=\"thomasvino\" \/>\n<meta property=\"article:published_time\" content=\"2023-04-28T11:32:02+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-04-28T11:33:20+00:00\" \/>\n<meta name=\"author\" content=\"Pierre Thomas\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"Pierre Thomas\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/thomasvino.ch\/?p=18140\",\"url\":\"https:\/\/thomasvino.ch\/?p=18140\",\"name\":\"Vins vaudois : la relance par l\u2019imagination - thomasvino\",\"isPartOf\":{\"@id\":\"https:\/\/thomasvino.ch\/#website\"},\"datePublished\":\"2023-04-28T11:32:02+00:00\",\"dateModified\":\"2023-04-28T11:33:20+00:00\",\"author\":{\"@id\":\"https:\/\/thomasvino.ch\/#\/schema\/person\/670bf4486fe81152cf1d68bd585e062e\"},\"breadcrumb\":{\"@id\":\"https:\/\/thomasvino.ch\/?p=18140#breadcrumb\"},\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/thomasvino.ch\/?p=18140\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/thomasvino.ch\/?p=18140#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Accueil\",\"item\":\"https:\/\/thomasvino.ch\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Vins vaudois : la relance par l\u2019imagination\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/thomasvino.ch\/#website\",\"url\":\"https:\/\/thomasvino.ch\/\",\"name\":\"thomasvino\",\"description\":\"Vins &amp; Gastronomie\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/thomasvino.ch\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"fr-FR\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/thomasvino.ch\/#\/schema\/person\/670bf4486fe81152cf1d68bd585e062e\",\"name\":\"Pierre Thomas\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\/\/thomasvino.ch\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/91fd5a76647f140e53db987a0dead4d7?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/91fd5a76647f140e53db987a0dead4d7?s=96&d=mm&r=g\",\"caption\":\"Pierre Thomas\"},\"url\":\"https:\/\/thomasvino.ch\/?author=3\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Vins vaudois : la relance par l\u2019imagination - thomasvino","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/thomasvino.ch\/?p=18140","og_locale":"fr_FR","og_type":"article","og_title":"Vins vaudois : la relance par l\u2019imagination - thomasvino","og_description":"Les vins vaudois b\u00e9n\u00e9ficient d\u2019un \u00abplan de relance\u00bb sur plusieurs ann\u00e9es. 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La conseill\u00e8re d\u2019Etat Val\u00e9rie Dittli a pr\u00e9cis\u00e9 les sommes inject\u00e9es \u00e0 l\u2019assembl\u00e9e de la F\u00e9d\u00e9ration vigneronne vaudoise (FVV), \u00e0 Bonvillars, le 10 novembre 2022. Ces 25 millions sur 5 ans seront distill\u00e9 sous bonne garde\u00a0: la jeune\u2026","rel":"","context":"Dans &quot;Actus - News&quot;","img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":8728,"url":"https:\/\/thomasvino.ch\/?p=8728","url_meta":{"origin":18140,"position":1},"title":"Vaud \u2014 La derni\u00e8re campagne de l&rsquo;OVV?","date":"12 avril 2008","format":false,"excerpt":"Pub de l\u2019Office des vins vaudoisUn spot comme chant du cygne?En Suisse romande, d\u2019ici l\u2019\u00e9t\u00e9, avec un rappel en automne, plus personne ne devrait ignorer que \u00able vin vaudois\u00bb existe. L\u2019Office des vins vaudois, menac\u00e9 dans son existence par un rapport-torpille, lance une campagne de pub sur les t\u00e9l\u00e9s et\u2026","rel":"","context":"Dans &quot;Vins suisses&quot;","img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":8757,"url":"https:\/\/thomasvino.ch\/?p=8757","url_meta":{"origin":18140,"position":2},"title":"L&rsquo;Office des vins vaudois priv\u00e9 de directeur","date":"2 juillet 2008","format":false,"excerpt":"Promotion des vins vaudoisL\u2019OVV priv\u00e9 de directeurRobert Cr\u00fcll n\u2019est plus directeur de l\u2019Office des vins vaudois qui se redimensionne. Son poste ne sera pas repourvu.Pierre ThomasCelui qui disait volontiers \u00eatre le plus ancien chef d\u2019un office de promotion des vins encore en fonction (depuis juillet 1999), n\u2019est pas venu confirmer,\u2026","rel":"","context":"Dans &quot;Vins suisses&quot;","img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":9110,"url":"https:\/\/thomasvino.ch\/?p=9110","url_meta":{"origin":18140,"position":3},"title":"Les vins vaudois vont au-devant du client","date":"16 d\u00e9cembre 2010","format":false,"excerpt":"Les vins vaudois vont vers les cafetiers Plut\u00f4t que d\u2019attendre que les restaurateurs et h\u00f4teliers vaudois viennent \u00e0 eux, les vins vaudois vont \u00e0 leur rencontre. Une d\u00e9marche originale, par l\u2019exemple. Pierre Thomas Secr\u00e9taire g\u00e9n\u00e9ral de l\u2019Office des vins vaudois (OVV), Nicolas Schorderet est un ancien de l\u2019Ecole h\u00f4teli\u00e8re de\u2026","rel":"","context":"Dans &quot;Tendance&quot;","img":{"alt_text":"sit_ovv_schordkel.jpg","src":"img\/sit_ovv_schordkel.jpg","width":350,"height":200},"classes":[]},{"id":18331,"url":"https:\/\/thomasvino.ch\/?p=18331","url_meta":{"origin":18140,"position":4},"title":"La r\u00e9forme AOC aux oubliettes: trois paradoxes des vins vaudois!","date":"10 novembre 2023","format":false,"excerpt":"La F\u00e9d\u00e9ration vigneronne vaudoise a tenu ses assises \u00e0 Grandvaux, jeudi 9 novembre 2023. L\u2019occasion de faire le point sur les grands dossiers de l\u2019heure et de pointer les paradoxes des vins vaudois. Le premier, c'est que la r\u00e9forme des AOC, qui devait accompagner le \u00abplan de relance\u00bb de l'Etat\u2026","rel":"","context":"Dans &quot;Actus - News&quot;","img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":9208,"url":"https:\/\/thomasvino.ch\/?p=9208","url_meta":{"origin":18140,"position":5},"title":"Vins vaudois en deuil","date":"11 juillet 2011","format":false,"excerpt":"Vins vaudois\u00a0: deux disparitions D\u00e9but juillet 2011, deux personnalit\u00e9s du vin vaudois sont d\u00e9c\u00e9d\u00e9es de maladie: l\u2019ancien directeur de l\u2019Office des vins vaudois (OVV), Ren\u00e9 C. Bernhard, \u00e0 73 ans, et l\u2019un des meilleurs vignerons de la r\u00e9gion de Bonvillars, Didier Gaille, \u00e0 49 ans. Ren\u00e9 C. Bernard avait r\u00e9gn\u00e9\u2026","rel":"","context":"Dans &quot;Actus - News&quot;","img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]}],"_links":{"self":[{"href":"https:\/\/thomasvino.ch\/index.php?rest_route=\/wp\/v2\/posts\/18140"}],"collection":[{"href":"https:\/\/thomasvino.ch\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/thomasvino.ch\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/thomasvino.ch\/index.php?rest_route=\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/thomasvino.ch\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=18140"}],"version-history":[{"count":3,"href":"https:\/\/thomasvino.ch\/index.php?rest_route=\/wp\/v2\/posts\/18140\/revisions"}],"predecessor-version":[{"id":18143,"href":"https:\/\/thomasvino.ch\/index.php?rest_route=\/wp\/v2\/posts\/18140\/revisions\/18143"}],"wp:attachment":[{"href":"https:\/\/thomasvino.ch\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=18140"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/thomasvino.ch\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=18140"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/thomasvino.ch\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=18140"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}