\nBudg\u00e9tis\u00e9e \u00e0 3 millions de francs, dont la moiti\u00e9 fournis par l’Office f\u00e9d\u00e9ral de l’agriculture et l’autre moiti\u00e9 par les r\u00e9gions viticoles, qui demandent au Conseil f\u00e9d\u00e9ral la \u00abforce obligatoire\u00bb pour tous les viticulteurs, la campagne nationale pour les vins suisses a d\u00e9marr\u00e9 en mai. Du 9 au 23 mai, 1’915 affiches aux formats F12 et F200 seront visibles dans les grandes villes al\u00e9maniques et leur p\u00e9riph\u00e9rie. Du 10 au 25 mai, 24 annonces paraissent dans les quotidiens romands et tessinois. Enfin, les vignerons et encaveurs suisses auront la possibilit\u00e9 de relayer cette campagne par 9’000 affiches au format plus modeste (A2). Cette ann\u00e9e, la totalit\u00e9 du montant sera engag\u00e9 sur le front national, sans d\u00e9clinaisons r\u00e9gionales, qui d\u00e9buteront en 2012. La F\u00e9d\u00e9ration suisse des vignerons, qui communique ces chiffres, souhaite que la campagne soit reconduite en 2012, 2013 et 2014, toujours avec force obligatoire.
\u00a9thomasvino.ch<\/i><\/div>\n\n![\"vinsch_camp.jpg\"](\"img\/vinsch_camp.jpg\" "\\"vinsch_camp.jpg\\"")
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Campagne de promotion 2011 Trois millions de francs pour les vins suisses Budg\u00e9tis\u00e9e \u00e0 3 millions de francs, dont la moiti\u00e9 fournis par l’Office f\u00e9d\u00e9ral de l’agriculture et l’autre moiti\u00e9 par les r\u00e9gions viticoles, qui demandent au Conseil f\u00e9d\u00e9ral la \u00abforce obligatoire\u00bb pour tous les viticulteurs, la campagne nationale pour les vins suisses a d\u00e9marr\u00e9 […]<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"jetpack_post_was_ever_published":false,"jetpack_publicize_message":"","jetpack_is_tweetstorm":false,"jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","enabled":false}}},"categories":[15],"tags":[],"jetpack_publicize_connections":[],"yoast_head":"\n
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Ou plut\u00f4t servir de tribune \u00e0 Swiss Wine Promotion. Apr\u00e8s une convention de six ans avec Swiss\u2026","rel":"","context":"Dans "Tendance"","img":{"alt_text":"site_swp.jpg","src":"img\/site_swp.jpg","width":350,"height":200},"classes":[]},{"id":9938,"url":"https:\/\/thomasvino.ch\/?p=9938","url_meta":{"origin":9177,"position":1},"title":"Campagne de pub: Bordeaux met le paquet","date":"1 mars 2007","format":false,"excerpt":"CommunicationBordeaux \u00e0 l\u2019attaquePour la deuxi\u00e8me ann\u00e9e cons\u00e9cutive, la Suisse fait l\u2019objet d\u2019une campagne de communication sur les \u00abbordeaux abordables\u00bb. Palmar\u00e8s et affiches en vue.Le Comit\u00e9 interprofessionnel des vins de Bordeaux (CIVB) va injecter pr\u00e8s de 700'000 francs suisses dans une campagne en Suisse, cette ann\u00e9e, pilot\u00e9e par la Sopexa, \u00e0\u2026","rel":"","context":"Dans "Actus - News"","img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":9076,"url":"https:\/\/thomasvino.ch\/?p=9076","url_meta":{"origin":9177,"position":2},"title":"Union et campagne nationales pour le vin suisse","date":"24 septembre 2010","format":false,"excerpt":"Interprofession de la vigne et des vins suisses (IVVS) Comit\u00e9 \u00e9lu et campagne d\u00e9cid\u00e9e Double premi\u00e8re, \u00e0 huis-clos, \u00e0 Berne, d\u00e9but septembre 2010 : l\u2019Interprofession de la vigne et des vins suisses (IVVS) est re-n\u00e9e des cendres de la structure Swiss Wine et elle s\u2019est prononc\u00e9e, \u00e0 l\u2019unanimit\u00e9, pour une\u2026","rel":"","context":"Dans "Actus - News"","img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":9158,"url":"https:\/\/thomasvino.ch\/?p=9158","url_meta":{"origin":9177,"position":3},"title":"Vins du Valais \u2014 Politiquement correct","date":"30 mars 2011","format":false,"excerpt":"Interprofession de la Vigne et du Vin du Valais (IVV) Une touche de politiquement correct Le conseiller national (PDC) Paul-Andr\u00e9 Roux, membre, au nom de son cabinet fiscal et financier de nombreux conseils d\u2019administration, a \u00e9t\u00e9 nomm\u00e9 pr\u00e9sident de l\u2019Interprofession de la Vigne et du Vin du Valais, le 30\u2026","rel":"","context":"Dans "Vins suisses"","img":{"alt_text":"ivv2_jpg.jpg","src":"img\/ivv2_jpg.jpg","width":350,"height":200},"classes":[]},{"id":10769,"url":"https:\/\/thomasvino.ch\/?p=10769","url_meta":{"origin":9177,"position":4},"title":"Selon un sondage, l’image des vins suisses s’est am\u00e9lior\u00e9e","date":"30 mai 2013","format":false,"excerpt":"Que faut-il croire? Les chiffres d\u2019une consommation qui faiblit? L\u2019argument d\u2019un \u00abtourisme d\u2019achat\u00bb de proximit\u00e9 de 20 \u00e0 30 millions de litres, accentu\u00e9 par le \u00abfranc fort\u00bb, qui fausse la statistique de la consommaton 2012, en baisse de 12 millions de litres (8 \u00e0 charge des vins suisses)? Ou alors\u2026","rel":"","context":"Dans "Vins suisses"","img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":16172,"url":"https:\/\/thomasvino.ch\/?p=16172","url_meta":{"origin":9177,"position":5},"title":"Vin suisse\u00a0: contre la crise, une campagne de promo\u00a0!","date":"13 novembre 2019","format":false,"excerpt":"Des stocks importants, une consommation en baisse et la r\u00e9duction des quotas (vaudois et valaisans) mettent \u00e0 mal la production vitivinicole suisse. Une campagne de promotion de plusieurs millions de francs, \u00e9tal\u00e9e sur deux ans, d\u00e9marre, sous le contr\u00f4le de Swiss Wine Promotion. Elle vise d\u2019abord les grandes surfaces, o\u00f9\u2026","rel":"","context":"Dans "Vins suisses"","img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]}],"_links":{"self":[{"href":"https:\/\/thomasvino.ch\/index.php?rest_route=\/wp\/v2\/posts\/9177"}],"collection":[{"href":"https:\/\/thomasvino.ch\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/thomasvino.ch\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/thomasvino.ch\/index.php?rest_route=\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/thomasvino.ch\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=9177"}],"version-history":[{"count":0,"href":"https:\/\/thomasvino.ch\/index.php?rest_route=\/wp\/v2\/posts\/9177\/revisions"}],"wp:attachment":[{"href":"https:\/\/thomasvino.ch\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=9177"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/thomasvino.ch\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=9177"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/thomasvino.ch\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=9177"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}![\"site_camp_vinsch.jpg\"](\"img\/site_camp_vinsch.jpg\" "\\"site_camp_vinsch.jpg\\"")
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