{"id":9892,"date":"2006-11-03T13:58:00","date_gmt":"2006-11-03T13:58:00","guid":{"rendered":"http:\/\/localhost\/thomasvino\/?p=9892"},"modified":"2006-11-03T13:58:00","modified_gmt":"2006-11-03T13:58:00","slug":"vins-suisses-ex-swiss-wine-bars-les-valaisans-reprennent-la-main","status":"publish","type":"post","link":"https:\/\/thomasvino.ch\/?p=9892","title":{"rendered":"Vins suisses \u2014 Ex-Swiss Wine Bars: les Valaisans reprennent la main"},"content":{"rendered":"
Vins suisses \u2014 Ex-Swiss Wine Bars de Lausanne, Gen\u00e8ve et Berne<\/font><\/font>
Les Valaisans reprennent la main<\/font>
Partie de Sion, l\u2019id\u00e9e des bars \u00e0 vins promotionnels avait \u00e9t\u00e9 r\u00e9cup\u00e9r\u00e9e par Swiss Wine Communication, mise en faillite ce printemps. Des encaveurs suisses, et valaisans d\u2019abord, les ont repris. Et Berne, seul bar suisse ferm\u00e9 cet \u00e9t\u00e9, devrait rouvrir pour No\u00ebl ou au d\u00e9but 2007.<\/span>
Pierre Thomas<\/span>
La nouvelle structure, \u00abLes Baravins.ch SA\u00bb, est pr\u00e9sid\u00e9e par l\u2019encaveur de V\u00e9troz, Gilles Besse, et son domicile est \u00e0 Sierre. Sur les quatre membres actuels du conseil d\u2019administration, tous sont Valaisans. Parmi les 29 actionnaires, on trouve 19 Valaisans, 7 Vaudois, un Neuch\u00e2telois, un Tessinois et un Argovien. Ces premiers actionnaires ont permis de r\u00e9unir les quelque 300'000 francs n\u00e9cessaires au rachat du mat\u00e9riel aupr\u00e8s de l\u2019Office des faillites bernois qui liquide le (douloureux) chapitre de Swiss Wine Communication, et de signer de nouveaux baux. Une quinzaine de places restent \u00e0 prendre. Car l\u2019actionnariat (\u00e0 6'000 francs la part) est le ticket d\u2019entr\u00e9e pour placer des vins dans les trois adresses de Lausanne, Gen\u00e8ve et Berne.
Une oenologue \u00e0 la barre<\/span>
Ardente animatrice de l\u2019antenne lausannoise, Chantal Jacquemet, dipl\u00f4m\u00e9e en \u0153nologie de Changins, est promue directrice g\u00e9n\u00e9rale. A Lausanne, pas de changement de cap, sinon que le Swiss Wine Bar, qui garde son enseigne rouge et noire, est le seul \u00e0 pouvoir porter le sous-titre \u00abLe Verre \u00e0 Pied\u00bb, marque r\u00e9serv\u00e9e aux encaveurs de Sion. Au passage, le bar de Bruxelles a \u00e9t\u00e9 ray\u00e9 de la carte.
La nouvelle soci\u00e9t\u00e9 devrait fonctionner sans aide ext\u00e9rieure. Mais Gilles Besse n\u2019exclut pas un coup de pouce de l\u2019Interprofession pour un projet qui demeure une forme de promotion nationale pour les vins suisses, exclusivement. Et il envisage l\u2019ouverture d\u2019un bar \u00e0 Zurich.
Pas de distorsion de concurrence<\/span>
Les vins servis au verre sont propos\u00e9s \u00e0 un prix qui correspond, peu ou prou, \u00e0 un facteur multiplicateur de trois. \u00abNous ne voulons pas de distorsion de concurrence avec nos autres clients cafetiers et restaurateurs\u00bb, justifie Gilles Besse. Les bars pratiquent un prix \u00e0 l\u2019emporter, major\u00e9 de 15% par rapport au \u00abd\u00e9part cave\u00bb. Les encaveurs ont d\u00fb consentir un important rabais de d\u00e9part: 40% sur le prix pay\u00e9 d'ordinaire par les clients.
Ces bars, bien plac\u00e9s en ville (\u00e0 Saint-Laurent \u00e0 Lausanne, \u00e0 Plainpalais \u00e0 Gen\u00e8ve et derri\u00e8re le Kornhaus, \u00e0 Berne), devraient attirer une \u00abclient\u00e8le citadine r\u00e9guli\u00e8re davantage que les touristes de passage\u00bb. A Lausanne, Chantal Jacquemet propose d\u00e9j\u00e0 des cours et des d\u00e9gustations comment\u00e9es pour encourager cette fid\u00e9lisation.<\/p>\n

Paru dans <\/span>Hotel + Tourismus Revue du 2 novembre 2006.<\/span><\/p>\n

<\/div>\n","protected":false},"excerpt":{"rendered":"

Vins suisses \u2014 Ex-Swiss Wine Bars de Lausanne, Gen\u00e8ve et Berne Les Valaisans reprennent la main Partie de Sion, l\u2019id\u00e9e des bars \u00e0 vins promotionnels avait \u00e9t\u00e9 r\u00e9cup\u00e9r\u00e9e par Swiss Wine Communication, mise en faillite ce printemps. Des encaveurs suisses, et valaisans d\u2019abord, les ont repris. Et Berne, seul bar suisse ferm\u00e9 cet \u00e9t\u00e9, devrait […]<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"jetpack_post_was_ever_published":false,"jetpack_publicize_message":"","jetpack_is_tweetstorm":false,"jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","enabled":false}}},"categories":[15],"tags":[],"jetpack_publicize_connections":[],"yoast_head":"\nVins suisses \u2014 Ex-Swiss Wine Bars: les Valaisans reprennent la main - thomasvino<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/thomasvino.ch\/?p=9892\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Vins suisses \u2014 Ex-Swiss Wine Bars: les Valaisans reprennent la main - thomasvino\" \/>\n<meta property=\"og:description\" content=\"Vins suisses \u2014 Ex-Swiss Wine Bars de Lausanne, Gen\u00e8ve et Berne Les Valaisans reprennent la main Partie de Sion, l\u2019id\u00e9e des bars \u00e0 vins promotionnels avait \u00e9t\u00e9 r\u00e9cup\u00e9r\u00e9e par Swiss Wine Communication, mise en faillite ce printemps. 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