{"id":9922,"date":"2006-12-31T15:08:00","date_gmt":"2006-12-31T15:08:00","guid":{"rendered":"http:\/\/localhost\/thomasvino\/?p=9922"},"modified":"2006-12-31T15:08:00","modified_gmt":"2006-12-31T15:08:00","slug":"vins-suisses-le-culot-du-chablais-vaudois","status":"publish","type":"post","link":"https:\/\/thomasvino.ch\/?p=9922","title":{"rendered":"Vins suisses \u2014 Le cul(ot) du Chablais vaudois"},"content":{"rendered":"
Vins suisses, fils de pub<\/span>
Le cul(ot) du Chablais<\/font>
Sous le slogan \u00abLes vins du Chablais, douceur et sensualit\u00e9\u00bb<\/span>, des chevalets \u00e0 mettre sur les tables et des affiches pr\u00e9sentent un verre de vin de blanc, avec une paire rebondie de fesses dor\u00e9es en arri\u00e8re-plan\u2026 C\u2019est l\u2019id\u00e9e de la campagne du designer Oscar Ribes pour attirer le regard, d\u00e9voil\u00e9e au Glacier des Diablerets, d\u00e9but d\u00e9cembre. Un chaud-froid que la l\u00e9gislation fran\u00e7aise n\u2019autoriserait pas. Sous couvert d\u2019application de la loi Evin de janvier 1991, les Bourguignons avaient d\u00fb retirer, en janvier 2004, une campagne publicitaire associant le vin et l\u2019image d\u2019une femme (drap\u00e9e dans une robe rouge s\u2019\u00e9chappant d\u2019un verre). La loi Evin, assouplie il y a quelques mois, permet de faire \u00e9tat, dans la pub, du go\u00fbt du produit, des conditions de pr\u00e9paration, des qualit\u00e9s des terroirs, du type de vigne et du c\u00e9page, mais pas d\u2019y associer un \u00ab\u00e9l\u00e9ment \u00e9tranger\u00bb. Les vignerons du Beaujolais avaient fait imprimer une affiche semblable \u00e0 celle des Vaudois, mais en hauteur et non en largeur! Preuve que m\u00eame en publicit\u00e9, le naturel revient au galop. Reste \u00e0 savoir si, d\u00e9pouill\u00e9e de son tanga de pudeur, la courbe des ventes va rebondir. Pi\u00e0ce \u00e0 conviction sur le site d\u00e9sormais commun aux vins du Chablais vaudois: www.winechablais.ch<\/a> <\/div>\n","protected":false},"excerpt":{"rendered":"

Vins suisses, fils de pubLe cul(ot) du ChablaisSous le slogan \u00abLes vins du Chablais, douceur et sensualit\u00e9\u00bb, des chevalets \u00e0 mettre sur les tables et des affiches pr\u00e9sentent un verre de vin de blanc, avec une paire rebondie de fesses dor\u00e9es en arri\u00e8re-plan\u2026 C\u2019est l\u2019id\u00e9e de la campagne du designer Oscar Ribes pour attirer le […]<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"jetpack_post_was_ever_published":false,"jetpack_publicize_message":"","jetpack_is_tweetstorm":false,"jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","enabled":false}}},"categories":[15],"tags":[],"jetpack_publicize_connections":[],"yoast_head":"\nVins suisses \u2014 Le cul(ot) du Chablais vaudois - thomasvino<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/thomasvino.ch\/?p=9922\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Vins suisses \u2014 Le cul(ot) du Chablais vaudois - thomasvino\" \/>\n<meta property=\"og:description\" content=\"Vins suisses, fils de pubLe cul(ot) du ChablaisSous le slogan \u00abLes vins du Chablais, douceur et sensualit\u00e9\u00bb, des chevalets \u00e0 mettre sur les tables et des affiches pr\u00e9sentent un verre de vin de blanc, avec une paire rebondie de fesses dor\u00e9es en arri\u00e8re-plan\u2026 C\u2019est l\u2019id\u00e9e de la campagne du designer Oscar Ribes pour attirer le […]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/thomasvino.ch\/?p=9922\" \/>\n<meta property=\"og:site_name\" content=\"thomasvino\" \/>\n<meta property=\"article:published_time\" content=\"2006-12-31T15:08:00+00:00\" \/>\n<meta name=\"author\" content=\"Pierre Thomas\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"Pierre Thomas\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/thomasvino.ch\/?p=9922\",\"url\":\"https:\/\/thomasvino.ch\/?p=9922\",\"name\":\"Vins suisses \u2014 Le cul(ot) du Chablais vaudois - thomasvino\",\"isPartOf\":{\"@id\":\"https:\/\/thomasvino.ch\/#website\"},\"datePublished\":\"2006-12-31T15:08:00+00:00\",\"dateModified\":\"2006-12-31T15:08:00+00:00\",\"author\":{\"@id\":\"https:\/\/thomasvino.ch\/#\/schema\/person\/670bf4486fe81152cf1d68bd585e062e\"},\"breadcrumb\":{\"@id\":\"https:\/\/thomasvino.ch\/?p=9922#breadcrumb\"},\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/thomasvino.ch\/?p=9922\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/thomasvino.ch\/?p=9922#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Accueil\",\"item\":\"https:\/\/thomasvino.ch\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Vins suisses \u2014 Le cul(ot) du Chablais vaudois\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/thomasvino.ch\/#website\",\"url\":\"https:\/\/thomasvino.ch\/\",\"name\":\"thomasvino\",\"description\":\"Vins & Gastronomie\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/thomasvino.ch\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"fr-FR\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/thomasvino.ch\/#\/schema\/person\/670bf4486fe81152cf1d68bd585e062e\",\"name\":\"Pierre Thomas\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\/\/thomasvino.ch\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/91fd5a76647f140e53db987a0dead4d7?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/91fd5a76647f140e53db987a0dead4d7?s=96&d=mm&r=g\",\"caption\":\"Pierre Thomas\"},\"url\":\"https:\/\/thomasvino.ch\/?author=3\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Vins suisses \u2014 Le cul(ot) du Chablais vaudois - thomasvino","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/thomasvino.ch\/?p=9922","og_locale":"fr_FR","og_type":"article","og_title":"Vins suisses \u2014 Le cul(ot) du Chablais vaudois - thomasvino","og_description":"Vins suisses, fils de pubLe cul(ot) du ChablaisSous le slogan \u00abLes vins du Chablais, douceur et sensualit\u00e9\u00bb, des chevalets \u00e0 mettre sur les tables et des affiches pr\u00e9sentent un verre de vin de blanc, avec une paire rebondie de fesses dor\u00e9es en arri\u00e8re-plan\u2026 C\u2019est l\u2019id\u00e9e de la campagne du designer Oscar Ribes pour attirer le […]","og_url":"https:\/\/thomasvino.ch\/?p=9922","og_site_name":"thomasvino","article_published_time":"2006-12-31T15:08:00+00:00","author":"Pierre Thomas","twitter_misc":{"\u00c9crit par":"Pierre Thomas","Dur\u00e9e de lecture estim\u00e9e":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/thomasvino.ch\/?p=9922","url":"https:\/\/thomasvino.ch\/?p=9922","name":"Vins suisses \u2014 Le cul(ot) du Chablais vaudois - thomasvino","isPartOf":{"@id":"https:\/\/thomasvino.ch\/#website"},"datePublished":"2006-12-31T15:08:00+00:00","dateModified":"2006-12-31T15:08:00+00:00","author":{"@id":"https:\/\/thomasvino.ch\/#\/schema\/person\/670bf4486fe81152cf1d68bd585e062e"},"breadcrumb":{"@id":"https:\/\/thomasvino.ch\/?p=9922#breadcrumb"},"inLanguage":"fr-FR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/thomasvino.ch\/?p=9922"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/thomasvino.ch\/?p=9922#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Accueil","item":"https:\/\/thomasvino.ch\/"},{"@type":"ListItem","position":2,"name":"Vins suisses \u2014 Le cul(ot) du Chablais vaudois"}]},{"@type":"WebSite","@id":"https:\/\/thomasvino.ch\/#website","url":"https:\/\/thomasvino.ch\/","name":"thomasvino","description":"Vins & Gastronomie","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/thomasvino.ch\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"fr-FR"},{"@type":"Person","@id":"https:\/\/thomasvino.ch\/#\/schema\/person\/670bf4486fe81152cf1d68bd585e062e","name":"Pierre Thomas","image":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/thomasvino.ch\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/91fd5a76647f140e53db987a0dead4d7?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/91fd5a76647f140e53db987a0dead4d7?s=96&d=mm&r=g","caption":"Pierre Thomas"},"url":"https:\/\/thomasvino.ch\/?author=3"}]}},"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p3m4tZ-2A2","jetpack_likes_enabled":false,"jetpack-related-posts":[{"id":8728,"url":"https:\/\/thomasvino.ch\/?p=8728","url_meta":{"origin":9922,"position":0},"title":"Vaud \u2014 La derni\u00e8re campagne de l’OVV?","date":"12 avril 2008","format":false,"excerpt":"Pub de l\u2019Office des vins vaudoisUn spot comme chant du cygne?En Suisse romande, d\u2019ici l\u2019\u00e9t\u00e9, avec un rappel en automne, plus personne ne devrait ignorer que \u00able vin vaudois\u00bb existe. L\u2019Office des vins vaudois, menac\u00e9 dans son existence par un rapport-torpille, lance une campagne de pub sur les t\u00e9l\u00e9s et\u2026","rel":"","context":"Dans "Vins suisses"","img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":9178,"url":"https:\/\/thomasvino.ch\/?p=9178","url_meta":{"origin":9922,"position":1},"title":"Un imp\u00f4t sur le vin tu\u00e9 dans le verre","date":"26 mai 2011","format":false,"excerpt":"Vin en Suisse et en France Offensive et d\u00e9fensive Comment c\u00e9l\u00e9brer dignement les 75 ans de la lutte h\u00e9ro\u00efque du futur conseiller f\u00e9d\u00e9ral radical Paul Chaudet contre \u00abl\u2019imp\u00f4t sur le vin\u00bb? En relan\u00e7ant la m\u00eame id\u00e9e, au m\u00e9pris de la Constitution f\u00e9d\u00e9rale! Un membre du Gouvernement, Eveline Widmer-Schlumpf, a la\u2026","rel":"","context":"Dans "Tendance"","img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":9347,"url":"https:\/\/thomasvino.ch\/?p=9347","url_meta":{"origin":9922,"position":2},"title":"Arvinis 2012, tremplin des \u00abvins suisses\u00bb","date":"21 mars 2012","format":false,"excerpt":"Tandis que les vins se s\u00e9parent des fromages Arvinis, tremplin des vins suisses Du 18 au 23 avril 2012, pour sa 17\u00e8me \u00e9dition, le Salon Arvinis, \u00e0 Morges, entend promouvoir les vins suisses. Ou plut\u00f4t servir de tribune \u00e0 Swiss Wine Promotion. Apr\u00e8s une convention de six ans avec Swiss\u2026","rel":"","context":"Dans "Tendance"","img":{"alt_text":"site_swp.jpg","src":"img\/site_swp.jpg","width":350,"height":200},"classes":[]},{"id":9908,"url":"https:\/\/thomasvino.ch\/?p=9908","url_meta":{"origin":9922,"position":3},"title":"Vins suisses \u00abVin vaudois\u00bb: quand le g\u00e9n\u00e9rique devient la marque","date":"10 d\u00e9cembre 2006","format":false,"excerpt":"\u00a0Vins suisses \u2014 \u00abVin vaudois\u00bb A vos marques! Les deux mots \u00abvin vaudois\u00bb deviennent une seule marque g\u00e9n\u00e9rique sous laquelle sont appel\u00e9s \u00e0 s\u2019unir n\u00e9gociants, coop\u00e9ratives et vignerons. En toute libert\u00e9, pour l\u2019instant. Pierre Thomas Appuy\u00e9 par le pr\u00e9sident de la Communaut\u00e9 interprofessionnelle des vins vaudois, Gilles Cornut, directeur technique\u2026","rel":"","context":"Dans "Actus - News"","img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":15408,"url":"https:\/\/thomasvino.ch\/?p=15408","url_meta":{"origin":9922,"position":4},"title":"Des Lauriers de Platine 2018 tr\u00e8s disput\u00e9s","date":"16 novembre 2018","format":false,"excerpt":"Est-ce le mill\u00e9sime, 2017? Est-ce le mode de s\u00e9lection de la finale, plus pr\u00e9cis\u00a0? Toujours est-il que les Lauriers de Platine du Label Terravin, nous ont paru plus disput\u00e9s que lors des dix pr\u00e9c\u00e9dentes \u00e9ditions, \u00e0 Crissier. Verdict\u00a0: deux vins du Chablais, un Villeneuse devant un Yvorne, s\u2019imposent. Par Pierre\u2026","rel":"","context":"Dans "Vins suisses"","img":{"alt_text":"","src":"https:\/\/i0.wp.com\/thomasvino.ch\/wp-content\/uploads\/2018\/11\/IMG_7577-300x225.jpg?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]},{"id":14819,"url":"https:\/\/thomasvino.ch\/?p=14819","url_meta":{"origin":9922,"position":5},"title":"Un Bullois pr\u00e9sident de Swiss Wine","date":"22 d\u00e9cembre 2017","format":false,"excerpt":"Finalement, le jour d\u2019une assembl\u00e9e extraordinaire convoqu\u00e9e \u00e0 Berne il y a dix jours, l\u2019\u0153nologue zurichois Martin Wiederkehr a jet\u00e9 l\u2019\u00e9ponge, quelques mois apr\u00e8s avoir \u00e9t\u00e9 nomm\u00e9 \u00e0 Aigle pr\u00e9sident de la soci\u00e9t\u00e9 anonyme Swiss Wine, puis accept\u00e9 la direction du n\u00e9goce R\u00fctishauser. Et c\u2019est un Fribourgeois, bien connu \u00e0\u2026","rel":"","context":"Dans "Actus - News"","img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]}],"_links":{"self":[{"href":"https:\/\/thomasvino.ch\/index.php?rest_route=\/wp\/v2\/posts\/9922"}],"collection":[{"href":"https:\/\/thomasvino.ch\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/thomasvino.ch\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/thomasvino.ch\/index.php?rest_route=\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/thomasvino.ch\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=9922"}],"version-history":[{"count":0,"href":"https:\/\/thomasvino.ch\/index.php?rest_route=\/wp\/v2\/posts\/9922\/revisions"}],"wp:attachment":[{"href":"https:\/\/thomasvino.ch\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=9922"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/thomasvino.ch\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=9922"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/thomasvino.ch\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=9922"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}