{"id":9938,"date":"2007-03-01T18:08:00","date_gmt":"2007-03-01T18:08:00","guid":{"rendered":"http:\/\/localhost\/thomasvino\/?p=9938"},"modified":"2007-03-01T18:08:00","modified_gmt":"2007-03-01T18:08:00","slug":"campagne-de-pub-bordeaux-met-le-paquet","status":"publish","type":"post","link":"https:\/\/thomasvino.ch\/?p=9938","title":{"rendered":"Campagne de pub: Bordeaux met le paquet"},"content":{"rendered":"
Communication<\/font><\/font>
Bordeaux \u00e0 l\u2019attaque<\/font>
Pour la deuxi\u00e8me ann\u00e9e cons\u00e9cutive, la Suisse fait l\u2019objet d\u2019une campagne de communication sur les \u00abbordeaux abordables\u00bb. Palmar\u00e8s et affiches en vue.<\/span>
Le Comit\u00e9 interprofessionnel des vins de Bordeaux (CIVB) va injecter pr\u00e8s de 700'000 francs suisses dans une campagne en Suisse, cette ann\u00e9e, pilot\u00e9e par la Sopexa, \u00e0 Zurich, l\u2019organe de promotion \u00e0 l\u2019exportation des produits fran\u00e7ais. Comme l\u2019an pass\u00e9, un jury a d\u00e9gust\u00e9 \u00e0 l\u2019aveugle des bordeaux. Les \u00e9chantillons \u00e9taient moins importants cette ann\u00e9e, 150 vins, contre pr\u00e8s du double en 2005. R\u00e9sultat, le palmar\u00e8s, sans note ni classement, comporte non pas cent r\u00e9f\u00e9rences, mais huitante, de vins dont le prix s\u2019\u00e9chelonne entre 8 et 20 francs, disponibles dans les grandes surfaces, chez les importateurs ou dans le commerce sp\u00e9cialis\u00e9 (www.80bordeaux.ch<\/a>).
Selon nos sources, les vins les mieux not\u00e9s sont Ch\u00e2teau Mouton 2003<\/span>, import\u00e9 par Vogel Vins SA, \u00e0 Grandvaux (VD), devant Clos Bourbon 2003<\/span>, Albert Reichmuth SA, \u00e0 Zurich, et Ch\u00e2teau de Barbe-Blanche 2003<\/span>, Obrist SA, \u00e0 Vevey. Trois vins du riche mill\u00e9sime 2003 et qui, co\u00efncidence, contiennent la m\u00eame (grande) proportion de merlot, 80%. Ce c\u00e9page ne cesse de gagner du terrain \u00e0 Bordeaux, o\u00f9 il occupe plus de la moiti\u00e9 des 125.000 hectares consacr\u00e9s \u00e0 la vigne.
La Suisse parmi les sept
premiers acheteurs de bordeaux<\/span>
Nouveau pr\u00e9sident du CIVB depuis l\u2019\u00e9t\u00e9 dernier, le producteur Alain Vironneau, un ancien pilote de l\u2019arm\u00e9e fran\u00e7aise, a confirm\u00e9 que la Suisse demeure un march\u00e9 tr\u00e8s important pour Bordeaux. Elle occupe le sixi\u00e8me rang en valeur et le septi\u00e8me en volume, derri\u00e8re l\u2019Angleterre, les Etats-Unis et la Belgique, en trio de t\u00eate. En 2005, la Suisse a import\u00e9 7 millions de litres de bordeaux pour une valeur de 76,4 millions d\u2019euros, soit 10% de moins en volume et 21% de moins en valeur qu\u2019en 2004. Un passage \u00e0 vide corrig\u00e9, puisqu\u2019en 2006, selon les pr\u00e9visions du CIVB, les exportations vers la Suisse (94% de rouge) devraient retrouver le volume et la valeur de 2004. (PT<\/span>)<\/div>\n","protected":false},"excerpt":{"rendered":"

CommunicationBordeaux \u00e0 l\u2019attaquePour la deuxi\u00e8me ann\u00e9e cons\u00e9cutive, la Suisse fait l\u2019objet d\u2019une campagne de communication sur les \u00abbordeaux abordables\u00bb. Palmar\u00e8s et affiches en vue.Le Comit\u00e9 interprofessionnel des vins de Bordeaux (CIVB) va injecter pr\u00e8s de 700'000 francs suisses dans une campagne en Suisse, cette ann\u00e9e, pilot\u00e9e par la Sopexa, \u00e0 Zurich, l\u2019organe de promotion \u00e0 […]<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"jetpack_post_was_ever_published":false,"jetpack_publicize_message":"","jetpack_is_tweetstorm":false,"jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","enabled":false}}},"categories":[15],"tags":[],"jetpack_publicize_connections":[],"yoast_head":"\nCampagne de pub: Bordeaux met le paquet - thomasvino<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/thomasvino.ch\/?p=9938\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Campagne de pub: Bordeaux met le paquet - thomasvino\" \/>\n<meta property=\"og:description\" content=\"CommunicationBordeaux \u00e0 l\u2019attaquePour la deuxi\u00e8me ann\u00e9e cons\u00e9cutive, la Suisse fait l\u2019objet d\u2019une campagne de communication sur les \u00abbordeaux abordables\u00bb. Palmar\u00e8s et affiches en vue.Le Comit\u00e9 interprofessionnel des vins de Bordeaux (CIVB) va injecter pr\u00e8s de 700'000 francs suisses dans une campagne en Suisse, cette ann\u00e9e, pilot\u00e9e par la Sopexa, \u00e0 Zurich, l\u2019organe de promotion \u00e0 […]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/thomasvino.ch\/?p=9938\" \/>\n<meta property=\"og:site_name\" content=\"thomasvino\" \/>\n<meta property=\"article:published_time\" content=\"2007-03-01T18:08:00+00:00\" \/>\n<meta name=\"author\" content=\"Pierre Thomas\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"Pierre Thomas\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/thomasvino.ch\/?p=9938\",\"url\":\"https:\/\/thomasvino.ch\/?p=9938\",\"name\":\"Campagne de pub: Bordeaux met le paquet - thomasvino\",\"isPartOf\":{\"@id\":\"https:\/\/thomasvino.ch\/#website\"},\"datePublished\":\"2007-03-01T18:08:00+00:00\",\"dateModified\":\"2007-03-01T18:08:00+00:00\",\"author\":{\"@id\":\"https:\/\/thomasvino.ch\/#\/schema\/person\/670bf4486fe81152cf1d68bd585e062e\"},\"breadcrumb\":{\"@id\":\"https:\/\/thomasvino.ch\/?p=9938#breadcrumb\"},\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/thomasvino.ch\/?p=9938\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/thomasvino.ch\/?p=9938#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Accueil\",\"item\":\"https:\/\/thomasvino.ch\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Campagne de pub: Bordeaux met le paquet\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/thomasvino.ch\/#website\",\"url\":\"https:\/\/thomasvino.ch\/\",\"name\":\"thomasvino\",\"description\":\"Vins & Gastronomie\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/thomasvino.ch\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"fr-FR\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/thomasvino.ch\/#\/schema\/person\/670bf4486fe81152cf1d68bd585e062e\",\"name\":\"Pierre Thomas\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\/\/thomasvino.ch\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/91fd5a76647f140e53db987a0dead4d7?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/91fd5a76647f140e53db987a0dead4d7?s=96&d=mm&r=g\",\"caption\":\"Pierre Thomas\"},\"url\":\"https:\/\/thomasvino.ch\/?author=3\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Campagne de pub: Bordeaux met le paquet - thomasvino","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/thomasvino.ch\/?p=9938","og_locale":"fr_FR","og_type":"article","og_title":"Campagne de pub: Bordeaux met le paquet - thomasvino","og_description":"CommunicationBordeaux \u00e0 l\u2019attaquePour la deuxi\u00e8me ann\u00e9e cons\u00e9cutive, la Suisse fait l\u2019objet d\u2019une campagne de communication sur les \u00abbordeaux abordables\u00bb. Palmar\u00e8s et affiches en vue.Le Comit\u00e9 interprofessionnel des vins de Bordeaux (CIVB) va injecter pr\u00e8s de 700'000 francs suisses dans une campagne en Suisse, cette ann\u00e9e, pilot\u00e9e par la Sopexa, \u00e0 Zurich, l\u2019organe de promotion \u00e0 […]","og_url":"https:\/\/thomasvino.ch\/?p=9938","og_site_name":"thomasvino","article_published_time":"2007-03-01T18:08:00+00:00","author":"Pierre Thomas","twitter_misc":{"\u00c9crit par":"Pierre Thomas","Dur\u00e9e de lecture estim\u00e9e":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/thomasvino.ch\/?p=9938","url":"https:\/\/thomasvino.ch\/?p=9938","name":"Campagne de pub: Bordeaux met le paquet - thomasvino","isPartOf":{"@id":"https:\/\/thomasvino.ch\/#website"},"datePublished":"2007-03-01T18:08:00+00:00","dateModified":"2007-03-01T18:08:00+00:00","author":{"@id":"https:\/\/thomasvino.ch\/#\/schema\/person\/670bf4486fe81152cf1d68bd585e062e"},"breadcrumb":{"@id":"https:\/\/thomasvino.ch\/?p=9938#breadcrumb"},"inLanguage":"fr-FR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/thomasvino.ch\/?p=9938"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/thomasvino.ch\/?p=9938#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Accueil","item":"https:\/\/thomasvino.ch\/"},{"@type":"ListItem","position":2,"name":"Campagne de pub: Bordeaux met le paquet"}]},{"@type":"WebSite","@id":"https:\/\/thomasvino.ch\/#website","url":"https:\/\/thomasvino.ch\/","name":"thomasvino","description":"Vins & Gastronomie","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/thomasvino.ch\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"fr-FR"},{"@type":"Person","@id":"https:\/\/thomasvino.ch\/#\/schema\/person\/670bf4486fe81152cf1d68bd585e062e","name":"Pierre Thomas","image":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/thomasvino.ch\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/91fd5a76647f140e53db987a0dead4d7?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/91fd5a76647f140e53db987a0dead4d7?s=96&d=mm&r=g","caption":"Pierre Thomas"},"url":"https:\/\/thomasvino.ch\/?author=3"}]}},"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p3m4tZ-2Ai","jetpack_likes_enabled":false,"jetpack-related-posts":[{"id":8812,"url":"https:\/\/thomasvino.ch\/?p=8812","url_meta":{"origin":9938,"position":0},"title":"Bordeaux \u00e0 l’abordage de l’\u00eele de chert\u00e9 suisse","date":"31 octobre 2008","format":false,"excerpt":"Bordeaux \u00e0 l\u2019abordagede l'\u00eele de chert\u00e9 suisseLes vins de Bordeaux vont intensifier leur pr\u00e9sence en Suisse. 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