{"id":9996,"date":"2007-08-11T10:50:00","date_gmt":"2007-08-11T10:50:00","guid":{"rendered":"http:\/\/localhost\/thomasvino\/?p=9996"},"modified":"2007-08-11T10:50:00","modified_gmt":"2007-08-11T10:50:00","slug":"brancaia-reussite-suisse-en-toscane","status":"publish","type":"post","link":"https:\/\/thomasvino.ch\/?p=9996","title":{"rendered":"Branca\u00efa, r\u00e9ussite suisse en Toscane"},"content":{"rendered":"<div style=\"text-align: justify;\"><font size=\"5\"><font style=\"font-weight: bold; font-style: italic;\" size=\"3\">La Maremma, r\u00e9gion viticole en plein essor<\/font><\/font><br \/><font size=\"5\"><font style=\"font-weight: bold;\" size=\"4\">Comment un domaine suisse fait recette en Toscane<\/font><\/font><br \/><span style=\"font-weight: bold;\">En quatre ans, \u00abIlatraia\u00bb, un vin de la Maremma, la r\u00e9gion en pleine effervescence de la Toscane, a presque atteint le prix d\u2019\u00abIl Blu\u00bb, l\u2019\u00e9tiquette f\u00e9tiche de La Brancaia. Martin Kronenberg, copropri\u00e9taire du domaine, s\u2019en explique.<\/span><br \/>On croyait ces vins italiens, couv\u00e9s depuis vingt-cinq ans par l\u2019homme de publicit\u00e9 connu \u00e0 Zurich, Bruno Widmer, r\u00e9serv\u00e9s aux \u00abschiki-micki\u00bb de la Goldenk\u00fcste. Une g\u00e9n\u00e9ration plus tard, tandis que la fille de Brigitte et Bruno Widmer, Barbara, vinifie ces vins depuis bient\u00f4t dix ans, avec les conseils de l\u2019\u0153nologue vedette Carlo Ferrini, son mari, Martin Kronenberg, confie que la Suisse ne repr\u00e9sente que 7% des ventes. <br \/>A la trentaine d\u2019hectares de Brancaia, dans les collines toscanes, entre 250 et 300 m. d\u2019altitude, se sont ajout\u00e9s une quarantaine d\u2019hectares, proches de la mer, non loin de Grosseto, entre 20 et 80 m. d\u2019altitude. \u00abIl y a l\u00e0 un climat vraiment diff\u00e9rent, beaucoup plus chaud et sec, favorable au petit verdot\u00bb, s\u2019enthousiasme Martin Kronenberg. L\u2019oncle d\u2019Ernesto Bertarelli, Claudio Tipa, a, lui aussi, plant\u00e9 des vignes dans cette r\u00e9gion, \u00e0 Colle Massari, o\u00f9 il r\u00e9nove un ch\u00e2teau&nbsp; moyen\u00e2geux.<br \/><span style=\"font-weight: bold;\">Diff\u00e9rents, mais \u00e0 prix identique<\/span> <br \/>Tandis que Il Blu, la t\u00eate de cuv\u00e9e de Brancaia, a, progressivement, atteint les 50 francs la bouteille (pour 60&#39;000 flacons annuels), Ilatraia caracole d\u00e9j\u00e0 au m\u00eame prix (pour 45&#39;000 flacons en 2005). Gustativement, les deux vins sont diff\u00e9rents. Il Blu, assemblage de sangiovese (55%), compl\u00e9t\u00e9 par du merlot (40%) et un peu de cabernet sauvignon (5%), d\u00e9veloppe des ar\u00f4mes de fum\u00e9, de suie, et de bois\u00e9 toast\u00e9, tandis qu\u2019Ilatraia, \u00e0 majorit\u00e9 de cabernet sauvignon (60%), de sangiovese (30%) et de petit verdot (10%), \u00e9volue davantage vers le cuir et des tanins fondus. <br \/>Une strat\u00e9gie commerciale volontariste d\u00e9termine le prix de ces deux vins. \u00abSi nous en changeons chaque ann\u00e9e, il y a un risque de communication n\u00e9gative. Il Blu est rest\u00e9 au m\u00eame niveau depuis 1999, alors que, d\u2019embl\u00e9e, nous avons plac\u00e9 la barre tr\u00e8s haut avec Ilatraia. Nous avons mis les moyens de tenir ce niveau qualitatif\u00bb, explique Martin Kronenberg, sp\u00e9cialiste en marketing, dipl\u00f4m\u00e9 de la Haute \u00e9cole de Saint-Gall.<br \/>Aujourd\u2019hui, les Am\u00e9ricains se sont entich\u00e9s de ces deux vins, bien not\u00e9s par le magazine \u00abWine Spectator\u00bb. Les Romands, plus r\u00e9serv\u00e9s avec les crus italiens, s\u2019y mettent aussi&nbsp;: Il Blu s\u2019est fait une place en restauration \u00e0 Gen\u00e8ve, confirme son importateur Claude Berthaudin, qui vient de pr\u00e9senter une d\u00e9gustation verticale des deux crus \u00e0 Lausanne.<\/p>\n<p><span style=\"font-style: italic;\">Paru dans <\/span>H\u00f4tel Revue<span style=\"font-style: italic;\"> du 9 ao\u00fbt 2007.<\/span><br \/>&nbsp;&nbsp; &nbsp;&nbsp;&nbsp; &nbsp;&nbsp;&nbsp; &nbsp;&nbsp;&nbsp; &nbsp;&nbsp;&nbsp; &nbsp;&nbsp;&nbsp; &nbsp;&nbsp;&nbsp; &nbsp;&nbsp;&nbsp; &nbsp;&nbsp;&nbsp; &nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; <\/div>\n","protected":false},"excerpt":{"rendered":"<p>La Maremma, r\u00e9gion viticole en plein essorComment un domaine suisse fait recette en ToscaneEn quatre ans, \u00abIlatraia\u00bb, un vin de la Maremma, la r\u00e9gion en pleine effervescence de la Toscane, a presque atteint le prix d\u2019\u00abIl Blu\u00bb, l\u2019\u00e9tiquette f\u00e9tiche de La Brancaia. Martin Kronenberg, copropri\u00e9taire du domaine, s\u2019en explique.On croyait ces vins italiens, couv\u00e9s depuis [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"jetpack_post_was_ever_published":false,"jetpack_publicize_message":"","jetpack_is_tweetstorm":false,"jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","enabled":false}}},"categories":[10],"tags":[],"jetpack_publicize_connections":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Branca\u00efa, r\u00e9ussite suisse en Toscane - thomasvino<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/thomasvino.ch\/?p=9996\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Branca\u00efa, r\u00e9ussite suisse en Toscane - thomasvino\" \/>\n<meta property=\"og:description\" content=\"La Maremma, r\u00e9gion viticole en plein essorComment un domaine suisse fait recette en ToscaneEn quatre ans, \u00abIlatraia\u00bb, un vin de la Maremma, la r\u00e9gion en pleine effervescence de la Toscane, a presque atteint le prix d\u2019\u00abIl Blu\u00bb, l\u2019\u00e9tiquette f\u00e9tiche de La Brancaia. 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Martin Kronenberg, copropri\u00e9taire du domaine, s\u2019en explique.On croyait ces vins italiens, couv\u00e9s depuis [&hellip;]","og_url":"https:\/\/thomasvino.ch\/?p=9996","og_site_name":"thomasvino","article_published_time":"2007-08-11T10:50:00+00:00","author":"Pierre Thomas","twitter_misc":{"\u00c9crit par":"Pierre Thomas","Dur\u00e9e de lecture estim\u00e9e":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/thomasvino.ch\/?p=9996","url":"https:\/\/thomasvino.ch\/?p=9996","name":"Branca\u00efa, r\u00e9ussite suisse en Toscane - thomasvino","isPartOf":{"@id":"https:\/\/thomasvino.ch\/#website"},"datePublished":"2007-08-11T10:50:00+00:00","dateModified":"2007-08-11T10:50:00+00:00","author":{"@id":"https:\/\/thomasvino.ch\/#\/schema\/person\/670bf4486fe81152cf1d68bd585e062e"},"breadcrumb":{"@id":"https:\/\/thomasvino.ch\/?p=9996#breadcrumb"},"inLanguage":"fr-FR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/thomasvino.ch\/?p=9996"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/thomasvino.ch\/?p=9996#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Accueil","item":"https:\/\/thomasvino.ch\/"},{"@type":"ListItem","position":2,"name":"Branca\u00efa, r\u00e9ussite suisse en Toscane"}]},{"@type":"WebSite","@id":"https:\/\/thomasvino.ch\/#website","url":"https:\/\/thomasvino.ch\/","name":"thomasvino","description":"Vins &amp; Gastronomie","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/thomasvino.ch\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"fr-FR"},{"@type":"Person","@id":"https:\/\/thomasvino.ch\/#\/schema\/person\/670bf4486fe81152cf1d68bd585e062e","name":"Pierre Thomas","image":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/thomasvino.ch\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/91fd5a76647f140e53db987a0dead4d7?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/91fd5a76647f140e53db987a0dead4d7?s=96&d=mm&r=g","caption":"Pierre Thomas"},"url":"https:\/\/thomasvino.ch\/?author=3"}]}},"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p3m4tZ-2Be","jetpack_likes_enabled":false,"jetpack-related-posts":[{"id":9721,"url":"https:\/\/thomasvino.ch\/?p=9721","url_meta":{"origin":9996,"position":0},"title":"Zurich (ZH) \u2014 Le Carlton","date":"5 f\u00e9vrier 2006","format":false,"excerpt":"Le Carlton \u00e0 Zurich Wine attitude at the City Il a os\u00e9! 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